(Any Supporting Email Server or Relay.)
SMTP relay services or email service providers deliver the sender’s email messages by routing them via a trusted third party, ensuring they reach their destination in a safe, secure, and reliable way.
They are typically used for sending emails from your website such as alerts and notifications to you, welcome emails, one-time passwords, shipping notifications, newsletters, and more.
Why do you need to set up SMTP in WordPress?
WordPress uses the PHP mail function to send emails, which isn’t a good option for several reasons.
First, the capabilities of the default email configuration are pretty limited – you can’t easily build HTML templates, embed images, or add attachments.
Second, PHP mail lacks proper email headers. That’s why some web hosts deactivate WordPress mail settings. As a result, email delivery gets impeded, and such emails land in spam folders, lowering your domain's reputation.
To improve email deliverability, it is recommended to send emails using a Simple Mail Transfer Protocol (SMTP). Unlike the PHP mail function, the SMTP server requires a header authentication and supports security mechanisms such as SSL and TLS.
Some WordPress hosts may have an SMTP server already pre-configured for each website – but this is more of a rare exception than a trend among hosting providers. To ensure reliable email delivery from your website, it’s often recommended to create an SMTP connection with the help of a WordPress plugin and an SMTP server or SMTP relay.
An SMTP relay service protects the IP reputation of an enterprise, provides a guarantee of correct email delivery, allows you to scale the number of emails you can send, authenticates your emails, helps secure your email services and comply with privacy regulations.
Some web hosting providers may not allow you to send emails from their servers or may have restrictions on the number of emails that can be sent. In these cases, using a third-party SMTP relay service may be the best option.
Includes:
• Email Relay Setup, Integration, and configuration:
With an SMTP email relay provider suitable for your particular business needs. There are free (with limitations) and paid providers if you prefer. We will set up your SMTP email correctly between your website and your email server or relay.
We will also integrate and configure with your web hosting control panel, WordPress Site, CDN, Email client, and your SMTP relay provider. (where applicable)
Requires:
To successfully set up your SMTP Email Relay, we'll need to create an account with you, or you must provide temporary access to your SMTP Email Relay account. After our services are complete, you should your password for security purposes.