What's included

• Brand Strategy

  Brand strategy is a long-term plan for the development of your brand in order to achieve specific goals and become successful. A well-defined and executed brand strategy affects all aspects of a business and is directly connected to consumer needs, emotions, and competitive environments.

• Creative Direction

  Creative direction is an area of brand development that deals with the creative concepts that surround your brand. Part creative and part strategy, creative direction turns your brand vision into reality.

• Moodboard

  A mood board is a collage or composition of images, visuals and other objects, often created for the purposes of design or presentation. Moodboars help me as a designer to figure out how to create unified styles or themes for your project.

• Type Kit

  Typography helps create harmony and consistency in a design. In brand identity design, it's important to create visual consistency across all platforms.

• Logo(type)

  Logos serve to represent your brand through a visual image that can be easily understood and recognized within your target audience.

• Sublogo

  A sub-logo is a smaller, alternate version of your main logo. It borrows the graphical elements, fonts and colour palette, then fashions them into a version that can be used for different applications.

• Curated color palette

  Color is a fundamental element as they can transmit different feelings and convey messages that the viewer can feel related.

• Brand guidelines

  Brand guidelines are clearly defined rules and standards that communicate how your brand should be represented to the world. Brand guidelines help you ensure consistency and demonstrate what the company is, what it does, and what it stands for.