2 / THE COMPLETE BRANDING PACKAGE

Albena Devedjieva

Starting at

1,200

About this service

Summary

An in-depth brand research and strategy process that dives into your market, competitors, and audience insights to build a solid foundation for your brand. By defining your unique story, personality, positioning, and goals, we create a cohesive visual identity and brand design that resonate deeply with your target audience and reflect your brand's true essence.

Process

1. Enquiry & Initial Assessment

Start by filling out the enquiry form to share your business goals and vision. This helps us determine the right package for your needs.

2. Discovery Call & Research

Once we’ve finalized the package, we’ll have a discovery call to discuss your brand’s objectives, target audience, and unique traits. I’ll then conduct thorough research and analysis to understand your market landscape.

3. Strategy Development

Based on our discussions and research, I’ll craft a comprehensive brand strategy, including brand story, positioning, personality, and goals to guide the design process.

4. Creative Direction & Design

With a solid strategy in place, I’ll create a mood board to set the visual tone, followed by the design phase, where I’ll develop your logo, color palette, typography, and other brand elements.

5. Refinement & Feedback

Throughout the design phase, you’ll have opportunities to review and provide feedback, ensuring everything aligns with your vision.

6. Final Delivery & Launch

Once approved, you’ll receive all brand assets and a Brand Guidelines document, ready for launch and consistent application across all channels.

FAQs

What is included in the brand strategy process?
The brand strategy process includes a deep dive into your brand’s story, personality, positioning, vision, goals, and target audience, providing a clear direction for both visuals and messaging.
How long does the entire brand design and strategy process take?
The process generally takes 6-8 weeks, depending on the project scope and timely feedback at each phase.
What is the difference between the primary logo and logo variations?
The primary logo is your main brand symbol, while logo variations offer adaptable formats (like simplified or alternative layouts) for different applications.
How do the Brand Guidelines help after launch?
The Brand Guidelines document serves as a reference to maintain consistency in logo usage, color, typography, and overall brand presentation across all touchpoints.

What's included

Brand Analysis & Brand Research
Comprehensive research and analysis of your market, competitors, and audience to build a strong foundation for your brand.
Brand Strategy
A detailed strategy defining your brand story, personality, positioning, vision, goals, and target audience to ensure clear and purposeful direction.
Creative Direction & Mood Board
A visual roadmap that captures your brand's aesthetic and mood, aligning with your brand’s strategy and goals.
Primary Logo
A unique, recognizable logo that embodies your brand’s core identity.
Logo Variations
Adaptable logo versions for flexible use across different formats and platforms.
Typography Pairings
Carefully chosen typefaces that reflect your brand personality and enhance readability.
Suitable Color Palette
A cohesive palette that conveys the right emotions and supports brand recognition.
Brand Pattern & Elements
Custom patterns and graphics that reinforce your brand’s visual language.
Brand Application
Examples of how your brand elements are applied across various materials for consistency.
Brand Guidelines
A clear, concise guide covering logo, color, typography, and usage standards to maintain brand consistency.