Most brand problems aren't design problems; they are alignment problems, such as a gap between what your brand is communicating visually and what your audience is actually wired to respond to.

The Brand Diagnostic is a 90-minute session applying the Instinct Aesthetic™ framework to your existing brand. We identify your dominant instinctual register, assess your current visual identity against that register, and pinpoint exactly where the coherence is — and where it isn't.

You leave with a written assessment covering your aesthetic register, a clear analysis of your current brand's alignment, and a prioritized set of next steps.

This is the right starting point if you've sensed something is off with your brand but haven't been able to name it. It's also the natural entry point before a full brand identity project.

What's included: — 90-minute video session — Written brand assessment (delivered within 48 hours) — Instinct Aesthetic™ register identification — Visual alignment analysis — Prioritized next steps

Best for: Coaches, creatives, wellness practitioners, and founders who want clarity before committing to a full rebrand.