Visual Identity - Brand Design services

Inês Antunes

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About this service

Summary

My Process
Step 1 - 360º CAPTURE​
The initial stage of developing a brand’s visual identity is crucial since all the information gathered serves as a guide throughout the process. This step usually involves filling out an online form or a meeting to collect relevant data.
To effectively proceed with the project, it’s essential to accumulate comprehensive information about the brand. This knowledge will enable me to establish a strong and well-informed foundation, which will help me comprehend the true essence of the brand and carry out the project with confidence. 
Step 2 - RESEARCH​
Based on the previous stage, we move on to research and in-depth analysis of the competition, the segment in which the brand operates, the target audience and all the surrounding aspects. I synthesize all the information discovered so far in order to understand what opportunities there are for innovation and brand differentiation.
After drawing the necessary conclusions, I will define with your help (in an activity to be defined later) the visual direction of the project.
Step 3 - CREATION​
It’s time to create and transform the established strategies into various ideas and concepts, which will be explored and worked on in countless drafts.
Following the brand guidelines, I filter out the best ideas and validate the one that effectively meets the project’s expectations. I refine the concept and its entire visual universe until I reach the best solution.
Step 4 - PRESENTATION​
This is the big moment when the final result is revealed. In the presentation, I demonstrate the entire creative process, explain why all the decisions were made and present the visual identity. I introduce the brand and how it will behave and position itself in the “real” world.
Step 5 - FINALIZATION
Once the presentation has been approved, all the files agreed at the start of the project relating to the brand’s visual identity are finalized and delivered.
This is followed by the standards manual: the document containing all the essential information for the use of the brand in different media.

What's included

  • Brand Strategy

    Brand study (DNA, history, values, mission, goals), research, competitive analysis.

  • Logotype

    Visual Signatures - Primary, secondary version or more depends.

  • Color Pallete

    Colors strategically chosen for the brand. Color data: HEX, RGB, CMYK, Pantone.

  • Typography

    Font file and the corresponding weights, depending on the project.

  • Assets

    Such as: visual elements, illustrations, patterns, textures, photography...

  • Applications

    Depending on the business and customer needs, various items can be developed and delivered, such as business cards, packaging, stationery material, merchandising, etc.

  • Brand guidelines

    Delivery of a document with guidelines that guarantee the correct use of the brand.

Skills and tools

Brand Designer
Graphic Designer
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Adobe Premiere Pro

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