Visual Identity Design

Alexandre Griczinski

Starting at

$

1,500

About this service

Summary

In a competitive market, standing out is a challenge. Our visual identity services craft unique logos and branding elements that reflect your business essence. With a compelling identity, you’ll attract attention and build brand loyalty.

Process

🔎 Discovery Phase
Well, we got ourselves a project. Now, the first thing we need to do, is to define it's objectives, goals and success criteria. With the help of a project brief, we will establish our finish line, and measure our success in the end. I will also immerse myself in your company's history, values and personality, this will allow me to better to define the visuals that will perfectly represent it. By the end of this phase, I will have arranged two moodboards that you will choose one from. The chosen moodboard, will define the creative direction of the project.
📝 Design Phase
It's showtime. I'll begin to sketch, refine and define the visual identity by following the chosen moodboard's creative direction.
✨ Final Presentation & Review
Lastly, we will arrange a meeting in which I will present the final results, along with the project's agreed details to back-up the choices that made it to the definitive version. You fell like it needs a revision? Don't worry, you will have 3 revisions for us to hone the design into the best fit for you and your business.

What's included

  • 1. Logo Package

    *Primary logo *Logo variations (horizontal, vertical, icon-only, wordmark) *Black and white versions *Logo clear space and minimum size specifications *Logo usage guidelines (dos and don'ts)

  • 2. Visual Identity Elements

    *Color palette with specific color codes (RGB, CMYK, Pantone, HEX) *Typography hierarchy (primary and secondary fonts) *Supporting graphic elements/patterns *Photography/illustration style guidelines

  • 3. Visual Identity Applications

    *Business cards *Letterhead *Email signatures *Presentation templates *Social media templates/assets

  • 4. File Formats

    *Vector files (AI, EPS, SVG) *Raster files (JPG, PNG, PSD) *PDF versions *Editable source files

Duration

3 weeks

Skills and tools

Brand Designer

Brand Strategist

Logo Designer

Adobe Illustrator

Adobe Illustrator

Adobe InDesign

Adobe InDesign

Adobe Photoshop

Adobe Photoshop

Figma

Figma

Sketch

Sketch

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The Logo your Business needs

STARTING AT

$600

fixed rate