Digital & Social Media Marketing

Vasundra Beniwal

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About this service

Summary

Objective:The objective of this project is to enhance Contra's online presence, increase brand visibility, and drive engagement through digital and social media marketing strategies. The scope of the project includes the following components:

Strategy Development:

Conduct a thorough analysis of Contra's target audience, competitors, and industry trends to develop a tailored digital marketing strategy.

Define specific goals and key performance indicators (KPIs) to measure the success of the marketing efforts.

Identify the most effective digital channels and social media platforms to reach and engage the target audience.

Develop a content strategy that aligns with Contra's brand identity, values, and marketing objectives.

3. Social Media Management:

Set up and optimize Contra's social media accounts on platforms such as Facebook, Instagram, Twitter, LinkedIn, etc.

Create and curate engaging content, including posts, images, videos, and infographics, for regular social media updates.

Develop a content calendar with a planned schedule for posting content and engaging with the audience.

Monitor and respond to comments, messages, and mentions on social media platforms to foster community engagement.

Implement paid advertising campaigns on social media platforms to amplify reach and drive conversions.

4. Content Creation and Management:

Produce high-quality and engaging content tailored to Contra's target audience and marketing objectives.

Develop blog posts, articles, and other forms of content to enhance Contra's thought leadership and industry expertise.

Create visually appealing and shareable graphics, videos, and other multimedia assets for social media platforms.

Optimize content for search engines (SEO) to improve organic visibility and website traffic.

5. Influencer Marketing:

Identify and engage with relevant influencers or industry experts to promote Contra's products or services.

Develop influencer marketing campaigns, including sponsored content and collaborations.

Track and measure the impact of influencer campaigns on brand awareness, engagement, and conversions.

6. Email Marketing:

Create and execute email marketing campaigns to nurture leads, drive conversions, and engage with Contra's audience.

Develop compelling email content, design templates, and optimize calls-to-action (CTAs) for improved click-through rates.

Implement personalization and segmentation strategies to deliver targeted and relevant email communications.

7. Website Optimization:

Conduct a thorough audit of Contra's website to identify areas for improvement in terms of user experience, design, and functionality.

Optimize website content, meta tags, and other on-page elements to improve organic search visibility.

Implement technical SEO strategies, such as website speed optimization and mobile responsiveness.

Track website analytics to measure performance and identify opportunities for further optimization.

8. Performance Tracking and Reporting:

Monitor and track key performance indicators (KPIs) related to digital and social media marketing efforts.

Generate regular performance reports summarizing the impact of marketing activities.

Provide actionable insights and recommendations based on data analysis to refine strategies and optimize future campaigns.

What's included

Digital & Social Media Marketing
Digital Marketing Strategy: A comprehensive digital marketing strategy document outlining the goals, target audience, key messaging, tactics, and channels to be utilized for promoting Contra. Strategic recommendations for optimizing Contra's online presence, improving brand visibility, and driving engagement. Social Media Content Calendar: A monthly or quarterly social media content calendar with planned posts, including captions, visuals, hashtags, and links. Content themes and ideas aligned with Contra's brand identity and marketing objectives. Clear guidelines for content tone, voice, and style. Social Media Management: Regular posting and scheduling of content across Contra's social media platforms, such as Facebook, Instagram, Twitter, LinkedIn, etc. Engaging with the audience by responding to comments, messages, and mentions. Monitoring and tracking social media metrics, providing reports on performance and insights for continuous improvement. Paid Advertising Campaigns: Design and execution of paid advertising campaigns on platforms like Google Ads, Facebook Ads, or LinkedIn Ads. Targeted ad copy, visual assets, and audience segmentation for maximum reach and conversion. Regular monitoring, optimization, and reporting of campaign performance. Influencer Marketing: Identification and outreach to relevant influencers or industry experts for potential collaborations and partnerships. Negotiation and coordination of influencer campaigns, including content creation and sponsored posts. Tracking and measurement of influencer campaign results, assessing the impact on brand awareness and engagement. Email Marketing: Development and implementation of email marketing campaigns to nurture leads, promote Contra's products or services, and engage with the audience. Design and creation of email templates, compelling copy, and call-to-action buttons. Analysis of email campaign metrics, such as open rates, click-through rates, and conversions, to refine future campaigns. Website Optimization: Audit and analysis of Contra's website to identify opportunities for optimization and user experience improvements. Recommendations and implementation of SEO strategies, keyword research, on-page optimization, and technical enhancements. Tracking website analytics and generating reports on key performance indicators (KPIs), such as traffic, bounce rate, and conversion rate. Monthly Performance Reports: Regular reports summarizing the performance of digital and social media marketing efforts. Key metrics and KPIs tracked, including reach, engagement, website traffic, conversion rates, and ROI. Insights and recommendations based on data analysis to inform future marketing strategies and campaigns.

Skills and tools

Digital Marketer

Performance Marketing Specialist

Social Media Marketer