What's included

• Digital & Social Media Marketing

  Digital Marketing Strategy: A comprehensive digital marketing strategy document outlining the goals, target audience, key messaging, tactics, and channels to be utilized for promoting Contra. Strategic recommendations for optimizing Contra's online presence, improving brand visibility, and driving engagement. Social Media Content Calendar: A monthly or quarterly social media content calendar with planned posts, including captions, visuals, hashtags, and links. Content themes and ideas aligned with Contra's brand identity and marketing objectives. Clear guidelines for content tone, voice, and style. Social Media Management: Regular posting and scheduling of content across Contra's social media platforms, such as Facebook, Instagram, Twitter, LinkedIn, etc. Engaging with the audience by responding to comments, messages, and mentions. Monitoring and tracking social media metrics, providing reports on performance and insights for continuous improvement. Paid Advertising Campaigns: Design and execution of paid advertising campaigns on platforms like Google Ads, Facebook Ads, or LinkedIn Ads. Targeted ad copy, visual assets, and audience segmentation for maximum reach and conversion. Regular monitoring, optimization, and reporting of campaign performance. Influencer Marketing: Identification and outreach to relevant influencers or industry experts for potential collaborations and partnerships. Negotiation and coordination of influencer campaigns, including content creation and sponsored posts. Tracking and measurement of influencer campaign results, assessing the impact on brand awareness and engagement. Email Marketing: Development and implementation of email marketing campaigns to nurture leads, promote Contra's products or services, and engage with the audience. Design and creation of email templates, compelling copy, and call-to-action buttons. Analysis of email campaign metrics, such as open rates, click-through rates, and conversions, to refine future campaigns. Website Optimization: Audit and analysis of Contra's website to identify opportunities for optimization and user experience improvements. Recommendations and implementation of SEO strategies, keyword research, on-page optimization, and technical enhancements. Tracking website analytics and generating reports on key performance indicators (KPIs), such as traffic, bounce rate, and conversion rate. Monthly Performance Reports: Regular reports summarizing the performance of digital and social media marketing efforts. Key metrics and KPIs tracked, including reach, engagement, website traffic, conversion rates, and ROI. Insights and recommendations based on data analysis to inform future marketing strategies and campaigns.