Brand Identity Design for Product & E-commerce Brands by Florencia DBrand Identity Design for Product & E-commerce Brands by Florencia D
Brand Identity Design for Product & E-commerce BrandsFlorencia D
I help product-based and e-commerce brands build clear, distinctive visual identities that communicate their value and stand out in competitive markets.
Through a strategic and collaborative process, we define the visual language of your brand so it can grow consistently across packaging, digital platforms and marketing materials.
Process
Discovery & Brief
We begin with a short questionnaire and conversation to understand your brand, audience and positioning.
Creative Direction
I develop a moodboard and visual references to define the aesthetic direction of the brand.
Visual Identity Design
I design the core elements of your visual system, including logo, color palette and typography.
Refinement & Finalization
We refine the selected concept and prepare all final assets for professional use.
What's included
• Primary logo
• Secondary logo / logo variations
• Color palette
• Typography system
• Basic brand guidelines
• Social media assets
• Final files (AI, PDF, PNG, SVG)££
I help product-based and e-commerce brands build clear, distinctive visual identities that communicate their value and stand out in competitive markets.
Through a strategic and collaborative process, we define the visual language of your brand so it can grow consistently across packaging, digital platforms and marketing materials.
Process
Discovery & Brief
We begin with a short questionnaire and conversation to understand your brand, audience and positioning.
Creative Direction
I develop a moodboard and visual references to define the aesthetic direction of the brand.
Visual Identity Design
I design the core elements of your visual system, including logo, color palette and typography.
Refinement & Finalization
We refine the selected concept and prepare all final assets for professional use.
What's included
• Primary logo
• Secondary logo / logo variations
• Color palette
• Typography system
• Basic brand guidelines
• Social media assets
• Final files (AI, PDF, PNG, SVG)££