What's included

• Client questionnaire

  Think of this step as a fun and intense brainstorming session to unravel the passion & soul of your brand in a complete 5 page client questionnaire.

• Strategic research & creative direction

  A presentation to be sent to you about the brand research & creative direction as well as 2 moodboards for the overall direction of your brand. Only 1 moodboard must be selected.

• 2 brand design proposals

  2 separate logo design proposals will be presented, each containing logo suites, colour palette & font pairings, idealy 2 fonts for title/headings and body text. Then 1 design concept to be selected.

• Brand assets & illustrations

  From the chosen logo design proposal, I will develop further assets for the brand's identity, such as elements, icons, overlays, patterns, etc. To be sent over once again for feedback and 2 revisions.

• Brand collaterals

  Packaging design, business card, menu design, mailer box design, etc. You will have 3 choices of brand collaterals to complement your brand's identity.

• Complete brand guidelines

  A document to guide you on how to maintain a consistent, memorable and professional identity. Mockups will also be included in the document.

• Handover & Launch

  Final files will be well organized in a zip file. Available for web (SVG, JPG, PNG) and print (PDF). As well as the brand guidelines document in PDF file.