Elevating Brand Identity: Our Journey to Excellence

Ikenna Okoronkwo

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About this service

Summary

My Visual Identity Services are designed to elevate your brand's presence and reputation through a well-defined and cohesive visual identity. I understand that a strong brand identity is essential for making a lasting impact on your audience. Here's a detailed breakdown of what my service entails:
Scope of the Project: The scope of our visual identity service is extensive and covers the following key areas:
Brand Discovery: I begin by getting to know your brand, its values, mission, and target audience. This phase helps us align our design efforts with your unique identity.
Color Palette: I carefully select a color palette that resonates with your brand's personality and message. This includes primary and secondary colors, ensuring consistency across all materials.
Typography: I choose fonts that complement your brand's tone, ensuring readability and cohesiveness in your branding materials.
Logo Design: My expert designers create a custom logo that encapsulates your brand essence, with variations for different use cases and guidelines for color and typography usage in the logo.
Marketing Collateral: I design a range of branded materials, such as business cards, letterheads, brochures, and presentation templates, all following your established color and typography guidelines.
Digital Assets: I provide design files for digital platforms, including social media profile and cover images, email signatures, and banner graphics, maintaining consistency in color and typography.
User Interface (UI) Design (if applicable): If you require digital product design, I will create user-friendly and visually appealing UI designs for websites or mobile apps, aligning with your brand's color schemes and typography choices.
Brand Style Guide: I create a comprehensive guide that instructs how to apply your brand identity consistently across various mediums and channels, including specific guidance on color usage and typography application.
Design Revisions: I offer a set number of revisions or design tweaks based on your feedback, incorporating color and typography preferences to meet your vision and requirements.
Final Design Files: I deliver all design files in various formats, making it easy to use and share your brand materials with different vendors, partners, and platforms while adhering to color and typography standards.
Client Training (if required): I provide training sessions or resources to help you and your team understand and implement the new brand identity effectively, including insights on color and typography choices and usage.
Guidelines for Clients: Before working with me, we encourage clients to consider the following guidelines:
Clear Vision: Have a clear understanding of your brand's mission, values, and target audience to help us align our designs with your goals.
Open Communication: Maintain open and transparent communication throughout the project to ensure we meet your expectations regarding color and typography choices.
Feedback Collaboration: Be prepared to provide feedback, as it helps me fine-tune designs, including color and typography preferences, to better suit your brand identity.
Brand Consistency: Understand the importance of consistent application of color and typography elements to reinforce your brand identity.
Collaborative Approach: Be open to collaboration and trust my expertise in color and typography selection based on industry best practices and design principles.

What's included

  • Custom Logo Design:

    A unique and professionally designed logo that represents your brand's essence and values. This logo will serve as a visual anchor for your brand's identity.

  • Color Palette:

    Defined color codes (hex, RGB, CMYK) for primary and secondary colors, ensuring brand consistency.

  • Typography:

    Specification of the selected fonts for headings, subheadings, and body text, maintaining a cohesive visual style.

  • Brand Identity Guidelines (BIG):

    A comprehensive document outlining the rules and guidelines for the consistent use of your brand elements, including:

  • Digital Assets:

    Design files for digital platforms, including social media profile and cover images, email signatures, and banner graphics. These assets maintain a cohesive online presence.

  • User Interface (UI) Design:

    If applicable, UI designs for your website or mobile app, ensuring a user-friendly and visually appealing interface that aligns with your brand identity.

  • Client Training:

    If required, training sessions or resources to help you and your team understand and implement the new brand identity effectively, including insights on color and typography choices and usage.

Skills and tools

Brand Designer
Logo Designer
Creative Design
Adobe Illustrator
Adobe Photoshop
Figma

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