As the Lead Web Designer, I designed and developed the digital experience for Analytikal DNA, a biotechnology company focused on personalized genetic insights and wellness solutions. The objective was to transform a complex scientific offering into a modern, intuitive, and high-converting website that builds trust while educating users. Using Figma for UX/UI design and Framer for development, I created a clean visual system featuring structured layouts, purposeful typography, interactive animations, and responsive user experiences. Lottie animations and subtle micro-interactions enhanced engagement without compromising clarity or performance. The information architecture was carefully crafted to simplify technical content, guide users through the brand's services, and encourage exploration through clear conversion pathways. The result is a scalable, future-ready website that effectively communicates Analytikal DNA's mission, strengthens brand credibility, and delivers a seamless experience across desktop, tablet, and mobile devices while positioning the company as an innovative leader in the biotechnology industry.