Video Sales Letter Script (VSL)

Desmond Winn

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About this service

Summary

Video Sales Letters capitalize on the shrinking attention spans of the modern world by combining engaging visuals, persuasive narration, and a captivating storyline. If you want to hold the attention of your audience from start to finish then you need a Video Sales Letter.

Process

1) Onboarding (We'll hop on a quick call and get you onboarded, we'll ask you questions about your avatar, get an inside look at your offer, and really understand the ins and outs of your business.)
2) Market Research (Gather avatar data, brand voice analysis, and create a psychographic profile.)
3) Writing (We've researched and now it's time to start writing.)
4) CopyEditing (Everything should be just about done now; this is where we tie off any loose ends and make sure everything meets industry standards.)
5) Delivery (We send you over the finished product and you can start using it immediately.)
6) Weekly Data Calls (Everything should be done on our end by this point. We'll use these Data calls to monitor analytics, performance and tighten any loose screws.)

What's included

  • ✔BONUS: Audience Psychographic Profile

    Most of the time market research is limited to demographics (I.e. age, state, occupation) but that's just scratching the surface. With the Psychographic Profile I create for your business you'll have the emotional maturity of your readers, and their deepest desires and hidden motivations are all at the tip of your fingertips.

  • ✔BONUS: Lead Rewrites (Re-Leads)

    Is your VSL not converting at industry standard? No problem! I'll rewrite your lead up to 2 times for you no questions asked. Drawing the reader in and grabbing them by the eyeballs is the most important part of any Video Sales Letter - I'll make sure everything is dialed in.

  • ✔BONUS: Abandoned Cart Email Copy

    Ever feel like you're leaving money on the table by not targeting people who just watched your VSL? Well with this 3 email sequence, you won't have to worry anymore. Each email will be aimed at converting the reader into a customer.

  • ✔BONUS: Weekly Data Calls (1 week minimum commitment.)

    After delivering your copy for the next month I want to make sure that you get the best results. These short data brief calls are all about gathering analytics, tightening down any loose ends, and making sure that you're copy is in tip-top shape.

Example projects

Writing for "Purdue University's" leading expert on diversity

Skills and tools

Copywriter
Writer
Script Writer
Gmail
Google Drive

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Email Sequences

Example projects

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