Digital Marketing

Siddharth k

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About this service

Summary

Offering digital marketing services to help clients reach their target audience and increase brand visibility. Services include social media management, content creation, SEO optimization, and online advertising campaigns.

Process

1. Goal Setting and Research:

Identify campaign objectives (e.g., brand awareness, lead generation, sales).

Conduct audience research to understand target demographics and preferences.

2. Keyword Research (Google Ads):

Identify relevant keywords for Google Ads campaigns.

Group keywords based on themes for targeted ad groups.

3. Ad Creative Development:

Create engaging visuals and compelling ad copy tailored for each platform.

4. Campaign Setup:

Set up campaigns on each platform with specific goals.

Define budget allocations for each campaign

.5. Audience Targeting:

Utilize audience targeting options on each platform:

Choose appropriate ad formats for each platform (text ads, display ads, video ads).

Select ad placements (e.g., news feed, stories, search results).

7. Conversion Tracking Setup:

Implement conversion tracking to measure and optimize campaign success.

8. A/B Testing:

Conduct A/B tests for ad creatives, headlines, and audience targeting.

Optimize based on performance metrics.

9. Monitoring and Optimization:

Regularly monitor campaign performance metrics (click-through rate, conversion rate, cost per conversion).

Adjust bids, budgets, and targeting based on insights.

10. Social Interaction:

Engage with the audience on social platforms (respond to comments, messages, and mentions).

11. Analytics and Reporting:

Generate regular reports for each platform, highlighting key performance indicators (KPIs).

Analyze data to derive insights and make informed decisions.

12. Campaign Iteration:

Continuously iterate and refine campaigns based on performance data.

Test new strategies and adapt to changes in the digital landscape.

13. Scaling and Retargeting:

Scale successful campaigns by increasing budgets or expanding targeting.

Implement retargeting strategies to re-engage users who showed interest.

14. Post-Campaign Analysis:

Conduct a comprehensive analysis of the entire campaign.

Document learnings for future optimizations and strategies.

What's included

Google Ads
Keyword Research: Identify relevant keywords for ad targeting. Ad Copy and Creatives: Write compelling ad copy and design visual elements. Campaign Setup: Set up ad campaigns based on goals and target audience. Conversion Tracking: Implement conversion tracking to measure results. Budget Allocation: Plan and allocate budgets for different campaigns. Performance Reports: Provide reports on impressions, clicks, and conversions.
Facebook Ads
Audience Targeting: Define and target specific audience segments. Ad Creatives: Design engaging visuals and copy for Facebook ads. Campaign Setup: Create campaigns based on objectives (awareness, engagement, conversions). Pixel Installation: Implement Facebook Pixel for tracking user actions on the website. A/B Testing: Conduct A/B tests to optimize ad performance. Insights and Analytics: Provide insights into ad performance through Facebook Analytics.
Instagram ads
Visual Content: Create visually appealing content suitable for Instagram. Hashtag Strategy: Develop a strategy for using relevant hashtags. Sponsored Posts: Set up and optimize sponsored posts. Story Ads: Design and implement ads for Instagram Stories. Interaction Monitoring: Monitor and respond to user interactions on Instagram.
Twitter ads
Ad Copy and Creatives: Write concise and engaging ad copy. Campaign Setup: Set up campaigns based on objectives (awareness, reach, engagement). Audience Targeting: Define and target specific audience segments on Twitter. Promoted Tweets: Create and optimize tweets for promotion. Analytics and Reporting: Provide reports on tweet engagement and campaign performance.

Skills and tools

Digital Marketer

Market Researcher

Digital Marketing Specialist