Summary

FAQs

• What do you do concerning the design of the light and the dark mode?

  In the processing of the application with regard to contrast, colors and imagery in view we maintain a readable and appealing app no matter the users’ chosen theme. Concerning the management of the dark mode, this feature is usually determined by the email provider, and its availability differs depending on the email processor the email client utilizes. We take special procedures to make the dark mode outlook of the email look almost identical to the normal outlook.

• What program do you possess for making mockups?

  I must mention that for all our mockups we use Figma. This means that the design of housing can be easily produced in tandem to enhance collaboration and flexibility as well as quick production of modified designs that may be dictated by your feedback.

• How soon can they deliver an email campaign design?

  In most cases, the first rationale of the designs is complete in 1-2 weeks once all the required components have been submitted. There is a possibility of a timeframe difference regarding the difficulty and size of the project.

• What is A/B testing and how does it work and when does it take.

  While A/B testing is similar to split testing, it takes multiple variations of your email and tests components such as subject lines or CTA buttons. We test it out with a portion of your audience to know which one of the versions will be best. Testing duration may differ but generally takes a few days to 2 weeks based on the number of emails that are sent and the targeted audience group.

• Is the aspect of responsiveness fulfilled in the graphics of the emails?

  Indeed, all our email designs that we create are responsive both for the desktop, tablet, and mobile screens. This means that regardless of the device or screen resolution the users receive the emails, they are visually appealing and easy to interact with.

• What is required of you to begin?

  First, it will be necessary to get acquainted with your current e-mail service, information about the target audience and brand features, as well as the objectives of e-mail marketing and particular campaign.

• What would be the indicators for ascertaining the effectiveness of an email campaign?

  Our solutions employ such metrics as: open rates, click-through and conversion rates as the measures that define your email campaign effectiveness.