What's included

• Brand questionnaire

  An initial in depth brand questionnaire to help me understand your business and brand goals to create a brief that we will both work towards for your brand.

• Moodboard and design direction

  After the questionnaire, a moodboard will be created to encapsulate the overall look and feel of the brand you are looking for before getting into the concept designs.

• Brand presentation

  A meeting after the first round of revisions to walk through the ideation, story and concept run through of your brand concepts

• Mockups

  Presented with the brand presentation to showcase your brand

• Logo suite

  A full suite of the logo (Primary, secondary, sub or abbreviated mark) and it's variations will be provided to you based off the approved concept.

• Comprehensive brand guide

  A tailored comprehensive guide that shows you and any other party that will be using the brand to understand how to apply brand elements to ensure a cohesive brand experience.

• Logo concepts

  Logo concepts can be of combination mark, emblem, mascot or abstract. This brand pack will include logo concepts that are wordmarks only. 3 logo concepts provided on initial revision - designs thereafter will be based on 1 logo concept of your choice. Any additional revisions will incur an additional fee.