Conceptualization: Developing ideas and themes that align with the brand's goals and social media strategy. This stage often involves brainstorming and mood boarding.

Design Elements Selection: Choosing appropriate colors, fonts, and imagery that reflect the brand's identity and appeal to its audience. This ensures brand consistency across all designs.

Content Creation: Using graphic design tools to create the actual visual content. This includes static images, infographics, animated graphics, or motion graphics, depending on the campaign's needs.

Adaptation for Platforms: Tailoring designs to fit the specifications and best practices of different social media platforms (like Instagram, Facebook, Twitter, LinkedIn) in terms of size, format, and visual appeal.

Incorporation of Text and Branding: Including necessary text such as headlines, captions, or calls-to-action, and ensuring the brand logo or other branding elements are appropriately featured.