Zane has designed custom lettering for over 25 years, beginning with concert flyers and skateboard graphics in the 1990s before pursuing a degree in graphic design. His extensive knowledge of design history, combined with an understanding of current trends in logo design, ensures that the logotype he creates for your brand will be both original and impactful.
What's included
Client Briefing
Conduct a briefing to understand the brand, values, target audience, and the message the logotype needs to convey. Analyze any existing branding materials to ensure the new design aligns with or improves upon the current brand identity.
Research
Study the market and competitors to identify design standards and opportunities. Dig through my endless books and reference materials to find inspiration coming from the top designers and artists of decades past.
Concept Development
Create a quick mood board of ideas and concepts based on the client’s brief and research findings. Draw rough sketches of potential logotype designs to explore various shapes, styles, and concepts.
Design Development
Develop digital drafts of the most promising sketches using design software. Experiment with typography, color schemes, and layouts. Refine the digital drafts based on client feedback.
Review and Finalization
Present several refined logotype options including color variations. Gather feedback from the client and make necessary revisions to address their preferences. Once the design is approved, finalize it by ensuring all elements are polished and consistent.
Delivery
Deliver the final logotype in various formats, Illustrator vector files, PNG, JPG. If applicable, create a basic style guide outlining the proper usage of the logotype, including color codes, typography, and spacing guidelines.
Zane has designed custom lettering for over 25 years, beginning with concert flyers and skateboard graphics in the 1990s before pursuing a degree in graphic design. His extensive knowledge of design history, combined with an understanding of current trends in logo design, ensures that the logotype he creates for your brand will be both original and impactful.
What's included
Client Briefing
Conduct a briefing to understand the brand, values, target audience, and the message the logotype needs to convey. Analyze any existing branding materials to ensure the new design aligns with or improves upon the current brand identity.
Research
Study the market and competitors to identify design standards and opportunities. Dig through my endless books and reference materials to find inspiration coming from the top designers and artists of decades past.
Concept Development
Create a quick mood board of ideas and concepts based on the client’s brief and research findings. Draw rough sketches of potential logotype designs to explore various shapes, styles, and concepts.
Design Development
Develop digital drafts of the most promising sketches using design software. Experiment with typography, color schemes, and layouts. Refine the digital drafts based on client feedback.
Review and Finalization
Present several refined logotype options including color variations. Gather feedback from the client and make necessary revisions to address their preferences. Once the design is approved, finalize it by ensuring all elements are polished and consistent.
Delivery
Deliver the final logotype in various formats, Illustrator vector files, PNG, JPG. If applicable, create a basic style guide outlining the proper usage of the logotype, including color codes, typography, and spacing guidelines.