Packaging Design for CPG & Consumer BrandsEduardo González
I create distinctive, production-ready packaging for brands that need to stand out both on the shelf and online.
With more than 17 years of experience in branding, packaging and print production, I combine strong visual direction with the technical precision required to turn an approved design into a real, manufacturable product.
This service is ideal for supplements, wellness products, food and beverage, cosmetics and other consumer goods. I can work from an existing brand identity or help establish the visual direction needed for the packaging.
The starting package covers one SKU and one packaging format, such as a label, folding carton, pouch, sachet or retail box.
What’s included
Visual review of your category and key competitors
Two initial packaging design directions
Development of one selected direction
Design for one SKU and one packaging format
Information hierarchy and content organization
Artwork adapted to your manufacturer’s dieline
CMYK and Pantone color specifications where required
Separate production layers for foil, Spot UV, varnish or embossing
Two rounds of revisions
Three high-quality product mockups
Print-ready PDF artwork
Organized editable Adobe Illustrator files
Final assets prepared for production and presentation
Deliverables
Packaging Design Direction
Two initial visual directions exploring layout, typography, color, imagery and overall shelf presence. One selected direction will be developed into the final design.
Print-Ready Packaging Artwork
Complete production artwork adapted to the supplied dieline, including bleed, safety areas, color specifications and correctly organized print layers.
Special Finish Specifications
Separate and clearly labeled layers for metallic foil, Spot UV, varnish, embossing or other selected production finishes.
Premium Product Mockups
Three realistic product visuals showing the final packaging from carefully selected angles. Suitable for presentations, portfolio use, product launches and initial marketing materials.
Editable Source Files
Organized Adobe Illustrator files, linked assets and final PDF exports prepared for your printer or manufacturer.
Process
1. Discovery and asset review
We begin by reviewing your brand, product, audience, competitors, packaging requirements and production specifications.
2. Visual direction
I develop two focused packaging directions based on the agreed positioning and the practical requirements of the product.
3. Design development
Once a direction is selected, I refine the complete packaging layout, information hierarchy, typography, color system and graphic elements.
4. Revisions
The package includes two structured revision rounds to finalize the selected direction.
5. Production artwork
The approved design is adapted to the manufacturer’s dieline and prepared with the correct colors, bleeds and special-finish layers.
6. Final delivery
You receive the editable source files, print-ready artwork and three premium product mockups.
What I need from you
Your logo and existing brand assets
Final packaging copy and mandatory legal information
Barcode, QR code and product specifications
The manufacturer’s final dieline
Printing requirements and selected finishes, if already confirmed
Examples of competitors or visual references you consider relevant
Product photography or illustration assets, when applicable
FAQs
Starting at$1,200
Duration3 weeks
Tags
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Brand Designer
Graphic Designer
Logo Designer
Packaging Designer
Print Designer
CPG
Service provided by
Eduardo González Palma, Spain
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Packaging Design for CPG & Consumer BrandsEduardo González
Starting at$1,200
Duration3 weeks
Tags
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Brand Designer
Graphic Designer
Logo Designer
Packaging Designer
Print Designer
CPG
I create distinctive, production-ready packaging for brands that need to stand out both on the shelf and online.
With more than 17 years of experience in branding, packaging and print production, I combine strong visual direction with the technical precision required to turn an approved design into a real, manufacturable product.
This service is ideal for supplements, wellness products, food and beverage, cosmetics and other consumer goods. I can work from an existing brand identity or help establish the visual direction needed for the packaging.
The starting package covers one SKU and one packaging format, such as a label, folding carton, pouch, sachet or retail box.
What’s included
Visual review of your category and key competitors
Two initial packaging design directions
Development of one selected direction
Design for one SKU and one packaging format
Information hierarchy and content organization
Artwork adapted to your manufacturer’s dieline
CMYK and Pantone color specifications where required
Separate production layers for foil, Spot UV, varnish or embossing
Two rounds of revisions
Three high-quality product mockups
Print-ready PDF artwork
Organized editable Adobe Illustrator files
Final assets prepared for production and presentation
Deliverables
Packaging Design Direction
Two initial visual directions exploring layout, typography, color, imagery and overall shelf presence. One selected direction will be developed into the final design.
Print-Ready Packaging Artwork
Complete production artwork adapted to the supplied dieline, including bleed, safety areas, color specifications and correctly organized print layers.
Special Finish Specifications
Separate and clearly labeled layers for metallic foil, Spot UV, varnish, embossing or other selected production finishes.
Premium Product Mockups
Three realistic product visuals showing the final packaging from carefully selected angles. Suitable for presentations, portfolio use, product launches and initial marketing materials.
Editable Source Files
Organized Adobe Illustrator files, linked assets and final PDF exports prepared for your printer or manufacturer.
Process
1. Discovery and asset review
We begin by reviewing your brand, product, audience, competitors, packaging requirements and production specifications.
2. Visual direction
I develop two focused packaging directions based on the agreed positioning and the practical requirements of the product.
3. Design development
Once a direction is selected, I refine the complete packaging layout, information hierarchy, typography, color system and graphic elements.
4. Revisions
The package includes two structured revision rounds to finalize the selected direction.
5. Production artwork
The approved design is adapted to the manufacturer’s dieline and prepared with the correct colors, bleeds and special-finish layers.
6. Final delivery
You receive the editable source files, print-ready artwork and three premium product mockups.
What I need from you
Your logo and existing brand assets
Final packaging copy and mandatory legal information
Barcode, QR code and product specifications
The manufacturer’s final dieline
Printing requirements and selected finishes, if already confirmed
Examples of competitors or visual references you consider relevant
Product photography or illustration assets, when applicable
FAQs
$1,200