Brand Visual Identity Development

Starting at

$

800

About this service

Summary

Are you looking to create a strong and consistent visual brand identity that resonates with your target audience? My Brand Visual Identity Development package can help! I'll start by developing a comprehensive visual brand identity strategy that aligns with your brand's messaging and target audience. Then, I'll create a logo design that captures your brand's essence and values. We'll also select a color palette that reinforces your brand's messaging and create typography guidelines to ensure consistency in all marketing materials. To ensure consistency in all brand identity elements, we'll develop a visual style guide that includes all design elements. Once we finalize the design, we'll deliver all final design files in various formats that are suitable for print and online use. My Brand Visual Identity Development package is perfect for businesses/brands that want to build a strong and consistent visual brand identity that resonates with their dream client/market.
Development of a comprehensive visual brand identity strategy
Creation of a logo design that aligns with your brand's messaging and target audience
Selection of a color palette that reinforces your brand's values and messaging
Creation of typography guidelines to ensure consistency in all marketing materials
Development of a visual style guide that includes all brand identity elements
Delivery of all final design files in various formats suitable for print and online use
Please note that this service is for brands or businesses that have already nailed down their brand's substance, positioning, purpose, mission & vision, values and target audience. Otherwise, I'd refer your to a brand strategy and Identity design service first.
Standard T&C's
Hey there! So you're thinking about working with me to design something awesome, huh? Great! Here's how it works: I'll come up with 1-2 concept designs for the final product, and once you pick one, we can make any revisions you want until you're totally happy with it.
Now, I'll do my best to catch any errors in my designs, but it's ultimately your responsibility to proofread and review everything before we move forward with printing or reproduction. And if there are any errors that slip through, well, that's on you, not me.
I'll give you up to three rounds of revisions on each artwork, but after that, it's gonna cost you an extra $50 per round. If you want something totally new that wasn't part of the original scope of work, we'll have to re-estimate it.
Oh, and one more thing: My business days only start counting once you've given me all the resources I need to get started, like copies, briefs, images, and contact details.
Once we're finished and you've paid me, the design is all yours! Now, you should know that I like to use my commission works as a showcase of my design portfolio, but if you don't want me to put it online, that's totally fine, you have the right to say otherwise.
Let me know if you have any other questions!

What's included

  • Logos and submarks

    Final logo design in vector and raster formats.

  • Brand colors with color break downs

    Customized color palette and typography guidelines that align with your established brand's values and messaging. To ensure cohesive and proper screen or print productions, HEX codes, Pantone (closest) codes, RGB/CMYK values will be provided.

  • Typography (Fonts)

    Terms of the brand font licensing especially for commercial use will be included.

  • Other Design Elements

    Such as patterns, illustrations, gradients, etc.

  • Other Brand Touchpoint Materials

    Have something else you'd want to apply your branding on? Let's talk about it.

  • Brand Book

    Visual style guide document outlining all established brand identity elements.

  • Client Portal Page

    This is where all project details and resources will be made including a project tracker, how-to, contract, invoice, presentation, handoffs and feedbacks history.


Duration

2-4 Weeks

Skills and tools

Brand Designer

Illustrator

Visual Designer

Adobe Illustrator

Adobe Photoshop

Notion

Procreate