Brand Identity
Rita Goulão
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About this service
Summary
In the first phase, there's a consultation with the client so that we can define a clear briefing, and understand the brand and all its characteristics so we can interpret it. Then, there's a first presentation with a few first logo options (number to be defined upon consultation). From here, a logo option is chosen and the identity is developed in defined phases so the client can follow the project closely until its conclusion.
What's included
Logotype
A logo with one or more versions and a symbol
Color palette
A custom color palette for your brand
Fonts
A selection of the fonts your brand should use
Brand Assets
Graphic elements, illustrative elements, patterns, composition grids, or others that help your brand have a distinctive and cohesive look.
Stationary
Design for business cards applying the brand identity
Working files
Working files for every element developed
Brand Book
Brand manual containing a summary of the identity and every Do's and Don'ts for applying it correctly.
Skills and tools
Brand Designer
Graphic Designer
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
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