I rebuild live SaaS products that have grown too complex to scale — cutting bloat, fixing flows, rewriting the visual system, and shipping a product that respects real users. End-to-end, without breaking what's working.

Scale-ups and enterprise SaaS platforms with:

10K+ active users

Real revenue on the line

A product team shipping features but losing usability

Mounting support costs tied to UX issues

A design that hasn't kept up with the product's complexity

Redesigns I've led include:

SellerLegend — Complete analytics platform rebuild for Amazon sellers

Shopdot — Commerce infrastructure redesign — partner flows, monetization, platform consistency

TrustChat — SaaS communication platform rebuilt across web and mobile

Ocpus — Full SaaS product redesign across roles and workflows

Full product audit with findings report

Root cause analysis of usability issues

Rebuilt user flows and screen architecture

Complete new visual system

Updated design system and component library

Multi-role workflow redesign

Web, mobile, and responsive designs

Migration strategy for existing users

Engineering-ready handoff with rollout plan

Week 1–2: Product audit, user data review, stakeholder interviews Week 3: Root cause report, scope definition, rebuild strategy Week 4–5: New information architecture, rebuilt flows Week 6–8: Visual system rebuild and key screens Week 9–10: Complete designs across web and mobile Week 11–12: Design system, migration plan, engineering handoff

Typical engagement: 10–14 weeks

Frontend development

Backend architecture changes

Primary user research

Post-launch design (available as retainer)

$50/hour Typical projects: 10–14 weeks, 200–320 hours Minimum engagement: 100 hours