Media Buyer & Paid Ads Specialist | Performance MarketingRashid Khaliq
I'm a Media Buyer and Paid Ads Specialist with 3+ years of experience scaling ecommerce brands and service businesses through performance marketing.
I've managed ad spend across 100+ clients - from Shopify stores to travel brands to lead generation businesses - targeting US, UK, and international audiences. I operate through a UK registered agency.
What I do:
Full campaign strategy, build, and management across Meta Ads (Facebook & Instagram), Google Ads, TikTok Ads, Snapchat Ads, and YouTube Ads. I don't just launch campaigns - I build full-funnel structures from cold prospecting to retargeting to scaling, optimized for real revenue and qualified leads.
Pixel Setup & Conversion Tracking:
Facebook Pixel and Conversions API (CAPI) setup and configuration. TikTok Pixel setup and event tracking. Google Tag Manager (GTM) container setup and tag deployment. GA4 setup, event configuration, and conversion tracking. Server-side tracking for iOS 14+ accuracy. Pixel audits - diagnosing and fixing broken tracking, duplicate events, and misconfigurations.
Campaign Management includes:
Audience research and targeting - custom audiences, lookalikes, interest stacking, broad testing. Ad copy writing and creative direction with detailed designer briefs. Budget allocation and bid strategy optimization. Weekly A/B testing creatives, copy, audiences, placements. Ongoing optimization - killing underperformers, scaling winners, reducing CPA. Weekly reporting with clear metrics: ROAS, CPA, CPL, CTR, and revenue attribution.
Who this is for:
Shopify and WooCommerce store owners wanting to scale from £5K to £100K+/month. Service businesses (travel, construction, SaaS, local services) wanting qualified leads. Brands launching new products needing a proven paid ads strategy. Agencies needing a white-label media buyer for their clients.
What makes me different:
100+ clients managed. 5.0 star rating. 100% Job Success Score. UK registered business. I treat your ad budget like my own money - every pound is tracked, tested, and optimized.
FAQs
Contact for pricing
Duration1 week
Tags
Facebook Ads
Facebook Pixel
Google Ads
GTM Buddy
TikTok Ads
Digital Marketing Specialist
Facebook Ads Manager
Media Buyer
Performance Marketing Specialist
Service provided by
Rashid Khaliq Lahore, Pakistan
Media Buyer & Paid Ads Specialist | Performance MarketingRashid Khaliq
Contact for pricing
Duration1 week
Tags
Facebook Ads
Facebook Pixel
Google Ads
GTM Buddy
TikTok Ads
Digital Marketing Specialist
Facebook Ads Manager
Media Buyer
Performance Marketing Specialist
I'm a Media Buyer and Paid Ads Specialist with 3+ years of experience scaling ecommerce brands and service businesses through performance marketing.
I've managed ad spend across 100+ clients - from Shopify stores to travel brands to lead generation businesses - targeting US, UK, and international audiences. I operate through a UK registered agency.
What I do:
Full campaign strategy, build, and management across Meta Ads (Facebook & Instagram), Google Ads, TikTok Ads, Snapchat Ads, and YouTube Ads. I don't just launch campaigns - I build full-funnel structures from cold prospecting to retargeting to scaling, optimized for real revenue and qualified leads.
Pixel Setup & Conversion Tracking:
Facebook Pixel and Conversions API (CAPI) setup and configuration. TikTok Pixel setup and event tracking. Google Tag Manager (GTM) container setup and tag deployment. GA4 setup, event configuration, and conversion tracking. Server-side tracking for iOS 14+ accuracy. Pixel audits - diagnosing and fixing broken tracking, duplicate events, and misconfigurations.
Campaign Management includes:
Audience research and targeting - custom audiences, lookalikes, interest stacking, broad testing. Ad copy writing and creative direction with detailed designer briefs. Budget allocation and bid strategy optimization. Weekly A/B testing creatives, copy, audiences, placements. Ongoing optimization - killing underperformers, scaling winners, reducing CPA. Weekly reporting with clear metrics: ROAS, CPA, CPL, CTR, and revenue attribution.
Who this is for:
Shopify and WooCommerce store owners wanting to scale from £5K to £100K+/month. Service businesses (travel, construction, SaaS, local services) wanting qualified leads. Brands launching new products needing a proven paid ads strategy. Agencies needing a white-label media buyer for their clients.
What makes me different:
100+ clients managed. 5.0 star rating. 100% Job Success Score. UK registered business. I treat your ad budget like my own money - every pound is tracked, tested, and optimized.
FAQs
Contact for pricing