The Base Plan by Raphael RichardThe Base Plan by Raphael Richard
The Base PlanRaphael Richard
Cover image for The Base Plan
This service designed to establish or enhance your social media identity within 1 week. It includes a discovery vision, creative direction, and design delivery, focusing on cohesive visual identity across your digital platforms.

What's included

* Project Objectives
- Developing a distinctive brand identity that reflects with your core values /your particular industry. - Delivering a cohesive brand identity package that includes a final logo, creative sketches, mockups, and a presentation book with all necessary branding elements.
Day 1 - Discovery & Research
- We will be having a 30-minute call to discuss about the strategy and your needs together. * Objective: - Understanding the brand, target audience, competitors, and industry. * Tasks: - Conducting a brand discovery session with the client to define brand values, mission, and vision. - Researching for competitors and identify industry trends. - Gathering inspiration and create a mood board to set the design direction. * Deliverable: - Mood board presentation.
Day 2-3: Logo Concept Development
* Objective: - Developing initial logo concepts. * Tasks: - Creating 5 rough logo sketches based on the research and mood board. - Reviewing sketches with the client to gather feedback. - Refining the sketches into digital concepts. * Deliverable: - Rough sketches and 1 digital logo concepts.
Day 4-6: Logo Refinement & Creating Visuals (Mock Ups)
* Objective: - Finalizing the logo and creating Visuals for the look and feel (mockups) * Tasks: - Based on client feedback, to refine the chosen logo concept. - Developing the final logo in various formats (vertical, horizontal, icon-only). - Creating the Brand Kits in visuals/mockups showcasing the logo on different platforms(e.g., website, app, business card, packaging). * Deliverable: - Final logo and branding Visuals.
Day 7: Branding Guidelines & Presentation Book
* Objective: - Compiling the branding elements into a cohesive presentation book. * Tasks: - Defining color palette that aligns with the brand identity. - Choosing typography that complements the logo and brand voice. - Establishing a logo placement guidelines for different mediums. - Designing a logo presentation book that includes all the above elements. * Deliverable: - Logo presentation book in PDF format.
FAQs
This package is ideal for new business owners looking to establish a strong brand identity quickly, individuals with limited budgets, or those wanting to test their business demand before committing to a full-scale branding service. It's a simplified choice for those who aren't quite ready for a complete branding overhaul.
The Base Plan offers a comprehensive package to help you establish a strong brand identity. It starts with a 30-minute discovery session to understand your vision, followed by creative direction through a design questionnaire, benchmarking, and moodboard concepts.The design delivery includes a unique design identity, primary and secondary logos, logo marks, a custom color palette, typography, supporting graphics, and mini brand guidelines. Let's work together to create a brand that truly represents you!
The goal is to effectively develop your brand identity within 7 days. This rapid turnaround makes it an ideal solution for businesses needing quick brand development.
What if I need more than three rounds of revisions? It's good to have a basic idea of your brand's purpose, audience, position, competitors, and what makes you different. This will make the branding process easier and help make sure your brand identity matches your business goals.
The package includes only 1 round of revision. If more revisions are needed, they can be accommodated at an additional cost to ensure your complete satisfaction with the final brand identity.
Starting at$1,000
Duration1 week
Tags
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Brand Designer
Logo Designer
Service provided by
Raphael Richard Tanzania, Ghana
The Base PlanRaphael Richard
Starting at$1,000
Duration1 week
Tags
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Brand Designer
Logo Designer
Cover image for The Base Plan
This service designed to establish or enhance your social media identity within 1 week. It includes a discovery vision, creative direction, and design delivery, focusing on cohesive visual identity across your digital platforms.

What's included

* Project Objectives
- Developing a distinctive brand identity that reflects with your core values /your particular industry. - Delivering a cohesive brand identity package that includes a final logo, creative sketches, mockups, and a presentation book with all necessary branding elements.
Day 1 - Discovery & Research
- We will be having a 30-minute call to discuss about the strategy and your needs together. * Objective: - Understanding the brand, target audience, competitors, and industry. * Tasks: - Conducting a brand discovery session with the client to define brand values, mission, and vision. - Researching for competitors and identify industry trends. - Gathering inspiration and create a mood board to set the design direction. * Deliverable: - Mood board presentation.
Day 2-3: Logo Concept Development
* Objective: - Developing initial logo concepts. * Tasks: - Creating 5 rough logo sketches based on the research and mood board. - Reviewing sketches with the client to gather feedback. - Refining the sketches into digital concepts. * Deliverable: - Rough sketches and 1 digital logo concepts.
Day 4-6: Logo Refinement & Creating Visuals (Mock Ups)
* Objective: - Finalizing the logo and creating Visuals for the look and feel (mockups) * Tasks: - Based on client feedback, to refine the chosen logo concept. - Developing the final logo in various formats (vertical, horizontal, icon-only). - Creating the Brand Kits in visuals/mockups showcasing the logo on different platforms(e.g., website, app, business card, packaging). * Deliverable: - Final logo and branding Visuals.
Day 7: Branding Guidelines & Presentation Book
* Objective: - Compiling the branding elements into a cohesive presentation book. * Tasks: - Defining color palette that aligns with the brand identity. - Choosing typography that complements the logo and brand voice. - Establishing a logo placement guidelines for different mediums. - Designing a logo presentation book that includes all the above elements. * Deliverable: - Logo presentation book in PDF format.
FAQs
This package is ideal for new business owners looking to establish a strong brand identity quickly, individuals with limited budgets, or those wanting to test their business demand before committing to a full-scale branding service. It's a simplified choice for those who aren't quite ready for a complete branding overhaul.
The Base Plan offers a comprehensive package to help you establish a strong brand identity. It starts with a 30-minute discovery session to understand your vision, followed by creative direction through a design questionnaire, benchmarking, and moodboard concepts.The design delivery includes a unique design identity, primary and secondary logos, logo marks, a custom color palette, typography, supporting graphics, and mini brand guidelines. Let's work together to create a brand that truly represents you!
The goal is to effectively develop your brand identity within 7 days. This rapid turnaround makes it an ideal solution for businesses needing quick brand development.
What if I need more than three rounds of revisions? It's good to have a basic idea of your brand's purpose, audience, position, competitors, and what makes you different. This will make the branding process easier and help make sure your brand identity matches your business goals.
The package includes only 1 round of revision. If more revisions are needed, they can be accommodated at an additional cost to ensure your complete satisfaction with the final brand identity.
$1,000