Deluxe Brand Tool Kit

Kayla McCuiston

Starting at

2,750

About this service

Summary

My unique approach blends deep brand understanding with creative storytelling, resulting in impactful marketing campaigns that resonate with your target audience.

With eight years of experience in brand development, I've honed my skills in crafting unique and impactful brand identities. I genuinely enjoy the process of bringing a brand to life and helping businesses shine.

Process

Week 1: Discovery & Foundations

Days 1-3: The Brand Deep Dive:

1-hour Brand Strategy Call: We'll embark on a deep dive into your brand's story. We'll explore your vision, values, target audience, and the unique essence of your business.

Market Exploration: We'll delve into your industry, analyze your competitors, and identify key opportunities for your brand to stand out.

Ideation & Exploration: We'll brainstorm initial concepts, exploring different visual directions and brand personalities.

Days 4-7: Logo & Color Exploration:

Logo Concept Development: We'll develop multiple logo concepts, each reflecting a unique facet of your brand's personality.

Color Palette Creation: We'll experiment with color palettes that evoke the desired emotions and create a visually stunning brand aesthetic.

Typography Selection: We'll explore fonts that perfectly complement your brand's voice and personality, ensuring they are both visually appealing and easy to read.

Week 2: Refinement & Delivery

Days 8-10: Logo Refinement & Brand Identity Development:

Logo Selection & Refinement: We'll refine the chosen logo, ensuring it is versatile and adaptable across various applications.

Brand Identity Development: We'll finalize your brand identity, including secondary logos (if applicable), logo marks, and a comprehensive color palette.

Days 11-13: Brand Guidelines & Mockup Creation:

Crafting the Brand Bible: We'll create a comprehensive brand guide that outlines all aspects of your brand identity, including logo usage, color application, typography, and best practices.

Bringing Your Brand to Life: We'll develop captivating mockups (e.g., social media profiles, business cards, website headers) to showcase your brand in action.

Day 14: Final Presentation & Delivery:

Brand Identity Unveiled: We'll present your completed brand identity in a 30-minute video call, celebrating this exciting milestone.

Deliverables: You'll receive all your brand assets in a beautifully presented package, including high-resolution logo files, color palettes, font files, and your comprehensive brand guide.

What's included

Your Story in Symbol:
Primary Logo: The cornerstone of your brand's identity, ready to shine on everything from your website to your storefront. Secondary Logo: A versatile companion, perfect for smaller spaces or when a more minimalist approach is needed. Logo Mark/Icon: A distilled essence of your brand, ideal for social media and digital applications.
A Color Palette with Soul:
A curated selection of colors that evoke the feeling of your brand. We'll provide you with all the necessary codes (HEX, RGB, CMYK) to ensure consistent use across all platforms.
Typography that Speaks Volumes:
Carefully chosen fonts that perfectly complement your brand's voice and personality.
Bringing Your Brand to Life:
Mockups: See your brand in action! We'll provide visual representations of your brand applied to real-world scenarios, giving you a tangible sense of how your brand will look and feel.
The Brand Bible:
A comprehensive guide to ensure your brand always shines. This document will outline the proper usage of all brand elements, from logo placement to color application, empowering you to maintain brand consistency across all channels.
Everything You Need & More:
All logo files (SVG, EPS, PDF, PNG, JPG) delivered in high resolution for maximum versatility. Color palette swatches for easy application. Font files or links to download. And, of course, your Brand Bible in a beautifully presented PDF format.

Duration

2 weeks

Skills and tools

Brand Designer

Brand Strategist

Digital Marketer