Brand Identity Pack [for Startups and Small Businesses]

Dara Ayape

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About this service

Summary

I think that your energy should be on your business, not getting lost in the complexity of design. Allow me to handle the creative process, crafting a strategic and memorable visual identity that captures attention, attracts your ideal audience, and differentiate your brand from the competition.

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Process

➔ Stage 0: Discovery Call

A chat where you freely share your thoughts. I'm going to pay attention to what you're saying, so I can better understand what your niche is and what you want to achieve.

➔ Stage 1: Brand Research and Strategy.

I will send you a Brand questionnaire with the questions that we did not resolve in the call. It will help me gain a better understanding of your business and requirements, which, in turn, will assist in crafting the best branding and experience for you!

I will ask you for a board with all the visual inspiration that you feel represents the brand in some way. I suggest a Pinterest board but it can be whatever you prefer. Colors, photographs, logos, fonts, art, posters, everything is allowed.

➔ Stage 2: Deciding the Creative Direction.

Based on what I was able to discover from the questionnaire and research on the internet, I create 2 moodboards to decide the creative direction.

Then, you will be presented with 3 different logo concepts, a suggested color palette, and suggested typographies. Once you have viewed the designs, you have 3x revisions for the designs.

➔ Stage 3: Deliverables.

Once you have made the final approval on designs, I will finish your Brand Book and send all the assets and files.

At this point, your brand is ready to be applied to websites, social media, apps, ads and stationery, without losing cohesion and attracting the right audience.

❓Still debating? Take a look at my website and portfolio.

Ready, when you are :)

What's included

Moodboard
Board with pictures and colors that represent the feel and vibe of the brand.
Brand Clarity
The questionnaire, research, and analysis of your brand. This part is about finding the pros and cons of your market and how you can differentiate yourself from the competition
Brand Book
Visual Identity Guide, a PDF document that describes what all the brand elements are and how to use them correctly, these are ⬇️
Logo
Logo variations: main, black and white, stacked or horizontal version, etc. In different formats: SVG, PNG, JPG, etc. and in different resolutions for web and print use.
Color palette
Primary and secondary colors of the brand, including the different values for digital or print use. Sample of different color combinations
Typography
Primary and secondary fonts, and their variations. Sample of different applications.
Patterns and Textures
Patterns, textures or graphic elements that complement the brand's visual identity.
Brand applications
Examples of how the brand should look on business cards, stationery, clothing, etc.
Social Media Templates
Social media design. Created in Figma and transferred to Canva for ease of use.
Editable Files
All project files so you can make future modifications if needed.