What's included

• Moodboard

  Board with pictures and colors that represent the feel and vibe of the brand.

• Brand Clarity

  The questionnaire, research, and analysis of your brand. This part is about finding the pros and cons of your market and how you can differentiate yourself from the competition

• Brand Book

  Visual Identity Guide, a PDF document that describes what all the brand elements are and how to use them correctly, these are ⬇️

• Logo

  Logo variations: main, black and white, stacked or horizontal version, etc. In different formats: SVG, PNG, JPG, etc. and in different resolutions for web and print use.

• Color palette

  Primary and secondary colors of the brand, including the different values ​​for digital or print use. Sample of different color combinations

• Typography

  Primary and secondary fonts, and their variations. Sample of different applications.

• Patterns and Textures

  Patterns, textures or graphic elements that complement the brand's visual identity.

• Brand applications

  Examples of how the brand should look on business cards, stationery, clothing, etc.

• Social Media Templates

  Social media design. Created in Figma and transferred to Canva for ease of use.

• Editable Files

  All project files so you can make future modifications if needed.