Brand and Logo Package

Abimbola Tosin

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About this service

Summary

I frequently encounter businesses frustrated because their brand fails to convey their values and mission effectively. My approach involves a strategic, research-driven process that taps into your authenticity and core essence. This allows me to create a visual brand that truly resonates with your customers and aligns with your business.

Stage 1: Brand Strategy & Research

I will provide you with a detailed brand questionnaire that goes beyond the typical logo design questionnaire. Additionally, I'll ask you to create a Pinterest board filled with inspirations that capture

Stage 2: Visual Identity and Design Phase

Building on the vision and mission work, I will create your mood board and overall creative direction based on the research and questionnaire. I will then design your logo, color palette, and suggest typography.

Stage 3: Deliverables

Once you have given final approval on the designs, I will complete your brand guidelines and prepare all your logo and digital print files. By the end of the process, you will walk away with a renewed sense of clarity and purpose in your business, feeling more confident and ready to make a greater impact in a way that only you can.

What's included

SKETCH AND MOODBOARD
A collection of images and colors that embody the mood, feel, and vibe of the brand.
BRAND CLARITY & STRATEGY
A comprehensive process involving a questionnaire, research, and analysis to define your brand.
PRIMARY LOGO
The main logo featuring your full business name, provided in your brand colors and all essential file types (SVG, JPEG, PNG, EPS).
SECONDARY LOGO
A variation of the primary logo, designed to fit smaller or constrained spaces where the full logo may not be practical.
SYMBOLS
A logomark consisting of an image, symbol, or stylized initials representing your brand, typically without the company name. This element allows for creative freedom and helps establish a strong visual identity.
COLOR PALLETTE
A curated selection of colors for your brand, based on color psychology and your creative direction. Includes up to 3 revisions.
TYPOGRAPHY SUITE
A set of fonts chosen for use across social media and your website, specifically selected for headings, subheadings, body text, and buttons. Consistent typography is crucial for a cohesive brand identity. Includes up to 3 revisions.
SOCIAL MEDIA LUNCH TEMPLATES
Four customizable templates created in Adobe XD and transferred to Canva for easy use. These templates can be designed for platforms like Instagram, LinkedIn, and Facebook, and can be used for brand launches or daily posts.
BRAND PATTERN
A unique pattern created from your logo, initials, or other brand elements, adding a distinctive touch to your brand.