Branding Visual Identity & GuidelinesJavier Traveset
Strategic brand design & redesign for digital-first companies. Includes logo creation, color palette definition, typography systems, and a comprehensive Brandbook to ensure consistency across all touchpoints.
What's included
Strategic logo suite & Visual direction
Design of the primary logo, secondary variations (stacked/horizontal), and brand marks (favicon). This establishes the core visual direction to ensure your identity perfectly aligns with your business values and target audience.
Comprehensive visual system
Definition of the complete color palette (primary & accent codes), typography hierarchy (headers & body text), and supporting graphic elements (patterns, icons, or photography style) to create a cohesive look across all platforms.
Brand guidelines (Brandbook) & Asset handoff
A detailed PDF Brandbook outlining the rules of usage to ensure consistency forever. Includes the delivery of all source files and assets in high-resolution formats (Vector AI/SVG, PNG, PDF) ready for both web and print use.
FAQs
A logo is just one mark, whereas a Visual Identity is a complete system. My service provides the entire toolkit your business needs to communicate consistently: logos, color palettes, typography, and usage rules (Brandbook). This ensures your brand looks professional and cohesive across your website, social media, and marketing materials.
Absolutely. I can approach this as a "Brand Refresh." I will analyze what works in your current identity and modernize it to fit current design standards and your new business goals, ensuring a smooth transition without losing your brand's essence.
You will receive a complete asset package. This includes Vector files (SVG, PDF) which are infinitely scalable for print (like business cards or banners), and High-Resolution Raster files (PNG, JPG) optimized for digital use (websites, social media profiles, and presentations).
Yes. After our discovery phase, I will present 2-3 initial creative directions (concepts) for the logo and visual style. Based on your feedback, we will select the strongest direction and refine it through iterative rounds until we achieve the perfect identity for your brand.
Starting at$600
Duration2 weeks
Tags
Adobe Illustrator
Figma
Brand Designer
Logo Designer
Service provided by
Javier Traveset Barcelona, Spain
- 4
- Followers
Branding Visual Identity & GuidelinesJavier Traveset
Starting at$600
Duration2 weeks
Tags
Adobe Illustrator
Figma
Brand Designer
Logo Designer
Strategic brand design & redesign for digital-first companies. Includes logo creation, color palette definition, typography systems, and a comprehensive Brandbook to ensure consistency across all touchpoints.
What's included
Strategic logo suite & Visual direction
Design of the primary logo, secondary variations (stacked/horizontal), and brand marks (favicon). This establishes the core visual direction to ensure your identity perfectly aligns with your business values and target audience.
Comprehensive visual system
Definition of the complete color palette (primary & accent codes), typography hierarchy (headers & body text), and supporting graphic elements (patterns, icons, or photography style) to create a cohesive look across all platforms.
Brand guidelines (Brandbook) & Asset handoff
A detailed PDF Brandbook outlining the rules of usage to ensure consistency forever. Includes the delivery of all source files and assets in high-resolution formats (Vector AI/SVG, PNG, PDF) ready for both web and print use.
FAQs
A logo is just one mark, whereas a Visual Identity is a complete system. My service provides the entire toolkit your business needs to communicate consistently: logos, color palettes, typography, and usage rules (Brandbook). This ensures your brand looks professional and cohesive across your website, social media, and marketing materials.
Absolutely. I can approach this as a "Brand Refresh." I will analyze what works in your current identity and modernize it to fit current design standards and your new business goals, ensuring a smooth transition without losing your brand's essence.
You will receive a complete asset package. This includes Vector files (SVG, PDF) which are infinitely scalable for print (like business cards or banners), and High-Resolution Raster files (PNG, JPG) optimized for digital use (websites, social media profiles, and presentations).
Yes. After our discovery phase, I will present 2-3 initial creative directions (concepts) for the logo and visual style. Based on your feedback, we will select the strongest direction and refine it through iterative rounds until we achieve the perfect identity for your brand.
$600