Summary

FAQs

• What is the difference between a Logo and a Visual Identity?

  A logo is just one mark, whereas a Visual Identity is a complete system. My service provides the entire toolkit your business needs to communicate consistently: logos, color palettes, typography, and usage rules (Brandbook). This ensures your brand looks professional and cohesive across your website, social media, and marketing materials.

• I already have a brand, but it looks outdated. Can you redesign it?

  Absolutely. I can approach this as a "Brand Refresh." I will analyze what works in your current identity and modernize it to fit current design standards and your new business goals, ensuring a smooth transition without losing your brand's essence.

• What file formats will I receive? Can I use them for print?

  You will receive a complete asset package. This includes Vector files (SVG, PDF) which are infinitely scalable for print (like business cards or banners), and High-Resolution Raster files (PNG, JPG) optimized for digital use (websites, social media profiles, and presentations).

• How does the design process work? Do I get options?

  Yes. After our discovery phase, I will present 2-3 initial creative directions (concepts) for the logo and visual style. Based on your feedback, we will select the strongest direction and refine it through iterative rounds until we achieve the perfect identity for your brand.