🏢 Building the Brand | Start-from-Scratch Brand Design

Pro

Top Independent

Kyle Inabinette

Starting at

1,299

About this service

Summary

🏢 Building the Brand | Start-from-Scratch Brand Design

Are you ready to embark on a transformative journey to establish an influential brand that leaves a mark on your industry? Welcome to Building the Brand | Start-from-Scratch Brand Design, where we turn your vision into a remarkable brand identity from the ground up.

About Kyle

Hey, y'all! I'm Kyle, and I've been a brand designer and Creative Director for over 10 years. In that time, I've mastered the art of distilling big ideas and business goals into cohesive brands that connect with customers. I know how difficult it can be to refresh an already-existing brand with traction or build one from scratch to generate buzz. My experience in both has been distilled down to a single, collaborative project to help your business resonate in Building the Brand | Start-from-Scratch Brand Design.

About Building the Brand

Building the Brand is a comprehensive package designed for individuals and businesses seeking a fresh start or a complete brand overhaul. Whether you're a startup looking to establish a powerful presence or an established company in need of a revitalization, this package offers a holistic brand design process that leaves no stone unturned.

Key Features of Building the Brand

Brand Discovery & Strategy: Through a series of in-depth sessions, we'll dive deep into your business objectives, target audience, and competitive landscape. This process will reveal insights that form the basis for creating a strong and differentiated brand strategy.

Visual Brand Identity: Craft an unforgettable visual identity that captures the essence of your brand. This includes the creation of a captivating primary logo, versatile secondary logo variations, an iconic submark, custom typography that aligns with your brand personality, and a cohesive color palette that sets the stage for visual consistency.

Brand Collateral Suite: Elevate your brand's professionalism and consistency with a suite of essential branded materials. This includes designing business cards, letterheads, email signatures, and other collateral that aligns with your new brand identity, leaving a lasting impression on your customers and stakeholders.

Comprehensive Brand Guidelines: Receive a comprehensive brand guidelines document that establishes clear guidelines for logo usage, color applications, typography, imagery style, and brand voice. This invaluable resource ensures consistency and coherence in all your future brand communications.

Web Design Integration: Align your brand's visual identity with a captivating online presence. We'll provide recommendations for web design elements that reflect your brand aesthetics, ensuring your website perfectly complements your brand identity and engages your target audience.

Benefits of Building the Brand

Strategic Differentiation: Stand out in a crowded marketplace by crafting a brand that embodies a unique positioning, allowing you to create powerful connections with your target audience.

Coherent Brand Experience: Achieve consistency across all touchpoints by establishing a unified brand identity, resulting in a seamless and memorable brand experience.

Authenticity & Trust: Authentically express your brand's vision, values, and personality, establishing trust and credibility with your audience.

Unlock the true potential of your brand with "Building the Brand | Start-from-Scratch Brand Design." Contact us today and let's embark on this transformative journey to create a remarkable brand that resonates, inspires, and sets you apart from the competition. Together, we will shape a brand with the power to leave a lasting mark on your industry.

The process

Initial Consultation: We'll schedule a consultation with Kyle to discuss your business objectives, vision, and design preferences. This is an opportunity for Kyle to understand your unique needs and for you to learn more about the service.

Brand Discovery & Strategy Sessions: Engage in in-depth sessions with Kyle to uncover key insights about your business, target audience, and competitive landscape. This forms the foundation for creating a strong and differentiated brand strategy.

Visual Brand Identity Creation: Together, we'll embark on the exciting journey of creating your visual brand identity. Think primary logo, cool variations, a standout submark, custom typography, and a color palette that screams "you." It's all about bringing your vision to life.

Brand Collateral Design: Let's take your professionalism up a notch. We'll design essential collateral like business cards, letterheads, and email signatures that seamlessly align with your shiny new brand. It's all about making that lasting impression

Comprehensive Brand Guidelines: I'll hand you a comprehensive brand guidelines document. This is your go-to for how to use your logo, colors, fonts, and even the vibe of your brand. It's like your brand's instruction manual—ensuring you keep things consistent and fabulous.

Web Design Integration Recommendations: Your brand deserves an online home that matches its charisma. I'll give you recommendations for web design elements that not only look great but also engage your audience. Let's make your website as remarkable as your brand.

FAQs

Is this service only for startups, or can established businesses benefit as well?

This service is designed for both startups seeking a powerful presence and established businesses in need of a complete brand overhaul.

How involved will I be in the design process?

Your involvement is crucial. During the initial consultation and brand discovery sessions, we collaborate closely to ensure your vision, preferences, and business goals are effectively translated into the brand design.

What makes "Building the Brand" stand out in a competitive market?

This service goes beyond creating logos; it focuses on strategic differentiation, coherent brand experiences, and authenticity. We craft a brand that not only stands out but also establishes trust and credibility with your target audience.

What's included

Client Portal Access
A dedicated client portal, powered by Milanote, where you can track your project's progress, provide feedback, and access all your deliverables.
Discovery & Strategy Workshop (1-2 Hours)
Experience an immersive and collaborative workshop that uncovers the essence of your brand. This interactive session fosters meaningful collaboration with your team, diving deep into your brand's goals, target audience, and values. Through thought-provoking exercises and open discussions, we explore your brand's unique attributes and aspirations, incorporating valuable insights from your team. By tapping into collective creative energy, we pave the way for a transformative brand strategy and design. This collaborative workshop ensures that your brand's identity is well-informed, aligned with your values, and positioned for success.
Brand Strategy & Discovery Document (PDF)
A comprehensive document that outlines the strategic insights, research findings, market analysis, target audience profiles, competitive landscape, key messaging, and positioning for your brand. This serves as the foundation for all subsequent brand design decisions.
Brand Identity Package
A cohesive set of visual elements that define your brand's identity, including a captivating primary logo that represents your brand essence, versatile secondary logo variations, submarks for specific applications, and a custom typography selection that aligns with your brand aesthetics.
Color Palette
A meticulously curated color palette that reflects your brand personality, capturing the desired emotions and ensuring consistency across all visual touchpoints. This palette includes hex codes, RGB, and CMYK values for easy implementation.
Supplemental Brand Collateral (5)
Essential branded materials that project a professional image, including business card designs, letterhead templates, envelope designs, and any additional collateral that aligns with your brand guidelines. These materials ensure consistent representation and leave a lasting impression.
Visual Brand Assets (5)
A collection of custom visual assets tailored to your brand, such as high-quality imagery, expressive graphics, iconic illustrations, and attention-grabbing icons. These assets evoke the desired brand tone and enhance visual storytelling across various marketing channels.
Comprehensive Brand Guidelines
A comprehensive brand guidelines document that serves as a reference for consistent brand representation. It includes detailed instructions for logo usage, color applications, typography, photography style, iconography, and brand tone. This resource ensures visual consistency and maintains the integrity of your brand.
Web Design Overview and Detailed Report (PDF)
An overview of web design recommendations aligned with your brand identity. This document provides suggestions and considerations for web design elements, including layout structure, color scheme, typography, imagery usage, and user experience guidelines. It serves as a preliminary guide for developing a captivating online presence with future projects.
Brand Presentation
A professional and visually engaging presentation that showcases your brand identity, strategy, and guidelines. This presentation provides an overview of your brand story, visual elements, and key messaging, allowing for easy internal and external communication of your brand.