Brand Voice & Narrative Direction by Brian Chinn

Brand Voice & Narrative Direction by Brian ChinnBrand Voice & Narrative Direction by Brian Chinn

Brand Voice & Narrative Direction

Brian Chinn

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About this service

Summary

If design is the face if your brand, voice and narrative are the soul. The right strategy will position you apart from competitors and in-tune with culture.

What's included

Verbal Identity
A strategic playbook of modern must-haves for your brand identity. Featuring brand positioning/personality, tone-of-voice, and more.
Narrative Strategy
A core concept and motivating spark tailored to your brand, product, or community. ✅ Add impact to company or founder storytelling. ✅ Unify content & comms across social, PR, and more.
Messaging Guide
A collection of ready-to-use brand or product messaging, including headlines, key words/phrases, and CTAs. ✅ Strengthen high-visibility media, marketing, and brand touchpoints. ✅ Optimize products/services for action and conversion. ✅ Enable in-house and 3rd-party writers to implement and expand.

Skills and tools

Brand Strategist

Copywriter

Creative Director