You will receive:
- Brand Overview: Mission, values, target audience, tone of voice.
- Logo Guidelines: Logo usage, variations, clear space, incorrect usage.
- Typography: Primary and secondary fonts, usage rules.
- Color Palette: Primary/secondary colors, color codes (CMYK, RGB, HEX).
- Imagery: Photography/illustration style, iconography.
- Applications: Business cards, letterheads, social media, packaging.
- Digital Guidelines: Website, app, social media, and email design.
- Tone of Voice: Writing style and copy guidelines.
- Graphics: Icon and pattern usage.