What's included

• Brand Discovery & Strategy

  • Market and audience research • Competitive landscape and positioning • Value Proposition: A concise articulation of what makes your brand uniquely valuable — why your audience should choose you • Brand voice and tone definition

• Visual Identity Development

  • Logo suite (primary, alternate, icon-based if applicable) • Typography pairings • Colour palette with colour codes • Written creative direction document outlining tone, themes, and creative narrative

• Brand Guide

  •. A comprehensive, shareable document detailing: • Logo use rules (clear space, scaling, background application) • Font usage and hierarchy • Colour usage and contrast standards • Image style and suggested treatments • Sample applications (business cards, web thumbnails, social banners, etc.)

• Collateral & Launch Support

  • Social profile icons and starter graphics • Email signature and business card design (print-ready) • Branded templates (social or presentation, based on client need) • Delivery of all final assets (organized by usage and format) • Written brand summary for internal and vendor use (messaging & tone refresher)