Brand DesignDave Penny
Packages can scale depending on your goals and budget. Whether you’re a startup defining your voice or an established brand looking to refine it, each project is built with care, clarity, and purpose.
What's included
Brand Discovery & Strategy
• Market and audience research
• Competitive landscape and positioning
• Value Proposition: A concise articulation of what makes your brand uniquely valuable — why your audience should choose you
• Brand voice and tone definition
Visual Identity Development
• Logo suite (primary, alternate, icon-based if applicable)
• Typography pairings
• Colour palette with colour codes
• Written creative direction document outlining tone, themes, and creative narrative
Brand Guide
•. A comprehensive, shareable document detailing:
• Logo use rules (clear space, scaling, background application)
• Font usage and hierarchy
• Colour usage and contrast standards
• Image style and suggested treatments
• Sample applications (business cards, web thumbnails, social banners, etc.)
Collateral & Launch Support
• Social profile icons and starter graphics
• Email signature and business card design (print-ready)
• Branded templates (social or presentation, based on client need)
• Delivery of all final assets (organized by usage and format)
• Written brand summary for internal and vendor use (messaging & tone refresher)
Example work
Contact for pricing
Tags
Adobe After Effects
Adobe Illustrator
Adobe InDesign
Adobe Premiere Pro
Framer
Brand Design
Logo Designer
Marketing Strategist
Service provided by
Dave Penny proToronto, Canada
- 1
- Paid projects
Brand DesignDave Penny
Contact for pricing
Tags
Adobe After Effects
Adobe Illustrator
Adobe InDesign
Adobe Premiere Pro
Framer
Brand Design
Logo Designer
Marketing Strategist
Packages can scale depending on your goals and budget. Whether you’re a startup defining your voice or an established brand looking to refine it, each project is built with care, clarity, and purpose.
What's included
Brand Discovery & Strategy
• Market and audience research
• Competitive landscape and positioning
• Value Proposition: A concise articulation of what makes your brand uniquely valuable — why your audience should choose you
• Brand voice and tone definition
Visual Identity Development
• Logo suite (primary, alternate, icon-based if applicable)
• Typography pairings
• Colour palette with colour codes
• Written creative direction document outlining tone, themes, and creative narrative
Brand Guide
•. A comprehensive, shareable document detailing:
• Logo use rules (clear space, scaling, background application)
• Font usage and hierarchy
• Colour usage and contrast standards
• Image style and suggested treatments
• Sample applications (business cards, web thumbnails, social banners, etc.)
Collateral & Launch Support
• Social profile icons and starter graphics
• Email signature and business card design (print-ready)
• Branded templates (social or presentation, based on client need)
• Delivery of all final assets (organized by usage and format)
• Written brand summary for internal and vendor use (messaging & tone refresher)
Example work
Contact for pricing