fractional practice, an ongoing strategy retainerMaia Anderson
the strategic mind behind your existing social team, at a fraction of a full-time hire.
most brands at this stage don't need another person posting. they need someone who decides what's worth making, why, and in what order, and who stays close enough to the business to adjust when things change.
that's this. i embed with your team as your social strategist, own the strategy end to end, and your existing team or contractors execute against direction that's actually been thought through.
what i own
content ideation and pillars. your monthly content calendar. creative briefs and content direction, which is the document your designers, editors, and creators work from. analytics review, translated into decisions rather than a wall of numbers. a standing strategy session, plus async access between sessions.
what i don't own
i'm not running your accounts. no scheduling, no publishing, no comment moderation. those stay with your team, and my job is making sure they always know exactly what to make and why.
who this is for
creative, entertainment, media, and expressive-industry brands with something already moving, a team or contractors in place, and a real reason to get social right over the next six to twelve months. also generalist agencies who need this kind of strategic depth on a specific account and don't have it in house.
not for: anyone looking for someone to run the account day to day, or anyone who wants execution without direction.
commitment and rate
six-month minimum, starting at $6,000 per month. strategy compounds, and six months is roughly where you can honestly see whether it's working. rate moves up from there depending on channels, the size of the team i'm directing, and how much of my week you need.
background
twelve years in social, including senior in-house nonprofit work and enterprise content strategy on contract at Meta. my degree is in theatre, which sounds like a detour and isn't, because most of what makes content land is storytelling and most of what makes it fail is forgetting that.
how i work
we don't live or die by a post. consistency means whatever you can actually sustain, not three times a day because someone online said so. and attention gets earned by giving it first, so participation is part of the strategy, not an afterthought.
FAQs
Starting at$6,000 /mo
Tags
Notion
Brand Strategist
Content Strategist
Marketing Strategist
Social Media Manager
Social Media Marketer
Social Media Strategist
Fractional Executive
Service provided by
Maia Anderson proAtlanta, USA
- $25k+
- Earned
- 10
- Paid projects
- 5.00
- Rating
- 493
- Followers
fractional practice, an ongoing strategy retainerMaia Anderson
Starting at$6,000 /mo
Tags
Notion
Brand Strategist
Content Strategist
Marketing Strategist
Social Media Manager
Social Media Marketer
Social Media Strategist
Fractional Executive
the strategic mind behind your existing social team, at a fraction of a full-time hire.
most brands at this stage don't need another person posting. they need someone who decides what's worth making, why, and in what order, and who stays close enough to the business to adjust when things change.
that's this. i embed with your team as your social strategist, own the strategy end to end, and your existing team or contractors execute against direction that's actually been thought through.
what i own
content ideation and pillars. your monthly content calendar. creative briefs and content direction, which is the document your designers, editors, and creators work from. analytics review, translated into decisions rather than a wall of numbers. a standing strategy session, plus async access between sessions.
what i don't own
i'm not running your accounts. no scheduling, no publishing, no comment moderation. those stay with your team, and my job is making sure they always know exactly what to make and why.
who this is for
creative, entertainment, media, and expressive-industry brands with something already moving, a team or contractors in place, and a real reason to get social right over the next six to twelve months. also generalist agencies who need this kind of strategic depth on a specific account and don't have it in house.
not for: anyone looking for someone to run the account day to day, or anyone who wants execution without direction.
commitment and rate
six-month minimum, starting at $6,000 per month. strategy compounds, and six months is roughly where you can honestly see whether it's working. rate moves up from there depending on channels, the size of the team i'm directing, and how much of my week you need.
background
twelve years in social, including senior in-house nonprofit work and enterprise content strategy on contract at Meta. my degree is in theatre, which sounds like a detour and isn't, because most of what makes content land is storytelling and most of what makes it fail is forgetting that.
how i work
we don't live or die by a post. consistency means whatever you can actually sustain, not three times a day because someone online said so. and attention gets earned by giving it first, so participation is part of the strategy, not an afterthought.
FAQs
$6,000 /mo