What's included

• 1. Discovery/Understanding

  1. Understanding the client’s goals ( Business goals / Requirements ) 2. Brand Attributes 3. Value proposition mapping 4. User persona / Profiles 5. Review user needs 6. Ask for 5 direct and indirect competitors

• 2. Research

  1. Industry Understanding 2. Direct and Indirect competitors results 3. Site Audit ( For Redesign ) 4. Mood board creations

• 3. Analysis

  1. Above 2 process 2. User Stories 3. Feature Prioritization 4. Content Strategy 5. Information Architecture / Relationships

• 4. Design

  1. Sitemap 2. User flow / Flowcharts 3. Develop design assets & system 4. Wireframes 5. Prototypes

• 5. Validating ( Testing of Design)

  1. Eat your own dog food 2. Testing sessions ( 1-1, Focus, Remote ) 3. Surveys 4. A/B Testing 5. Heuristic Evaluations

• 6. Development & Testing

  1. Develop the design 2. Testing