Logo and Graphic Design

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About this service

Summary

I provide comprehensive logo development and graphic design services to bring your brand’s vision to life. From initial brand discovery to final logo delivery, I ensure each design is tailored to your unique identity, with versatile logo files, style guidelines, and social media assets for consistent branding across all platforms. My goal is to create a logo that not only stands out but also captures the essence of your brand.

What's included

  • Brand Discovery Session

    Initial consultation to understand your brand’s personality, target audience, values, and design preferences. Comprehensive brand questionnaire and discovery worksheet to clarify vision and design direction.

  • Mood Board and Visual Inspiration

    A curated mood board that explores colors, typography, and style elements to set the creative direction. Visual references to align on the overall look and feel before logo concepts are developed.

  • Initial Logo Concepts

    Presentation of 2-3 unique logo concepts based on brand insights and discovery discussions. Each concept will showcase different design styles, color options, and typography to offer variety.

  • Refinement and Revisions

    Up to 2-3 rounds of revisions on the selected concept to ensure alignment with your vision. Fine-tuning of colors, fonts, and minor design elements based on feedback.

  • Final Logo Package

    Delivery of the final logo in various formats, including vector files (AI, EPS), high-resolution PNG and JPG, and print-ready PDF. Multiple versions for versatility, such as full-color, black and white, and transparent background options.

  • Logo Variations

    Creation of alternate versions of the logo (e.g., stacked, horizontal, icon-only) for different applications. Optimized designs for digital and print use, including a simplified version for small sizes if needed.

  • Brand Style Guide

    A mini brand style guide outlining logo usage guidelines, color codes (RGB, CMYK, Hex), and typography recommendations. Instructions on maintaining brand consistency across platforms and media.

  • Social Media Assets

    Customized logo versions sized for social media profiles and headers. Optional additional assets like social media icons or watermarks for cohesive online branding.


Skills and tools

Graphic Designer
Logo Designer
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Canva

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