A compelling article, max 1500 words, that tells a story only your brand can tell.
How did you get to where you are today? Where are you going? Why should your target consumer care? Maybe you started your business in a garage surrounded by junk but eager to MAKE it. Or maybe you risked everything for a chance to live this dream. That's compelling. That's what they want to hear.
Our brains are wired for stories, so tell them yours. Make them want to stay instead of being tempted by the thousandth ad they've seen since they woke up this morning.
Be the outlier.