This service includes a comprehensive UX audit of your web product to identify usability issues, improve user flows for several distinct user types, and align product behavior with business goals and user expectations.

1. Stakeholder Interviews & Discovery

1-2 formal questions or interviews with the client team

Identification of business objectives, key product metrics (KPIs)

UX benchmarking / competitive UX review

Definition of user personas and their goals

2. Heuristic Evaluation

Interface evaluation

Identification of UI/UX anti-patterns and inconsistencies

3. User Flow & Journey Analysis

Mapping of key user paths for all user types

Identification of friction points, redundant steps, or logic gaps

Analysis of available prototype or front-end code (if accessible)

4. UI and Accessibility Audit

Content & Microcopy Review

Cognitive Load & Engagement

Basic accessibility assessment (colour contrast, keyboard navigation, etc.)

5. Web Analytics & Behaviour Review (if access is available)

Review of Google Analytics, Hotjar, or equivalent

Analysis of bounce rate, drop-offs, scroll depth, click maps, etc.

6. Usability Testing (Optional but recommended)

Testing with 1–2 real users per persona (remote or in-person)

Scripted usability sessions with key product tasks (moderated testing, self-guided tasks, or think-aloud protocol; tools to use: Maze, UsabilityHub, or Zoom recordings).

Post-session analysis, task success/failure review, and qualitative insights

7. Final UX Audit Report

Documented list of usability issues (prioritized)

Recommendations with annotated screenshots

Severity levels and impact scores

Optional: wireframes or redesign suggestions for critical screens.