Branding
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About this service
Summary
For us, the design or redesign of your brand starts in strategy. Our approach is to understand, define and solve before make or create. We’ll analyze your market position, identify your brand values, target audience and distill this research into a brand platform. Our focus is to build brands that are distinctive, authentic and meaningful with creativity that will make a lasting real-world impact.
What's included
Market analysis
Business Model | SWOT | PEST | Competitor Analysis Brand Position | Market Segmentation | Personas
Brand Strategy
Vision, Mission and Brand Purpose | Brand Manifesto | Brand Personality Creative Direction for Visual Identity
Verbal Identity
Business signature | Tagline | Communication guidelines | Tone of voice | Supporting texts
Visual Identity
Primary Logo (Logotype) | Secondary Logo (Logotype & Mark) | Logomark (Icon or Symbol) Complete Brand Identity Elements: Typography, Color Palette, Visual Direction
Example projects
Skills and tools
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