What's included

• Visual Concepts & Development

  Visual Concept Development for Logo and Brand. This will include; – Logo – Colour – Typography – Graphic Devices – Imagery Treatment – Iconography – Example Application – Minimum of x2 Visual Concepts and x2 Rounds of Development

• Messaging / Tone of Voice

  - Naming & Tagline: Creating a name and strapline that reflects the Brand. - Brand Personality / Tone of Voice: Defining how we speak to our audience. – Brand Messaging Platform: Creating a structure to how messaging lines are generated. – x2 Rounds of Development

• Brand Guidelines

  Using all the previous stages gives us everything we need to bring the brand to life within an extensive brand guidelines document. The brand guidelines are important to ensure that the brand remains consistent across all deliverables. - Extensive Brand Guidelines document including: – Logo – Colour Palette – Typography Treatment – Graphic Devices – Iconography – Photography Style – Imagery Treatment – Layout Structure – Templates –  Best Practice

• Further Deliverables

  A selection of further deliverables depending on clients needs and budget; - Stationary (Business Cards, Letterhead, Receipts, Comp Slips) - Website Design - Social Media Templates / Campaigns (Instagram, Twitter, LinkedIn, TikTok) - Digital or Print-Based Campaign Media (Web Banners, Billboards, Ad Shells) - Brochure or other Pieces of Print - Brand Film - POS / Spatial / Shop-Fit Ideas - Other