What's included

• Brand Questionnaire

  A guided form to understand your brand’s story, audience, and vision, the foundation of your design direction.

• Creative Direction

  A summarized concept that defines your brand’s tone, visual language, and overall aesthetic.

• 2 Moodboards

  Two curated visual directions to explore your brand’s look and feel before finalizing one creative path.

• Logo Suite

  Complete logo variations — primary, secondary, submark, and icon.

• Typography System

  A defined type hierarchy with primary and secondary fonts for cohesive communication.

• Color Palette

  A refined color system with codes for digital and print use to maintain visual consistency.

• Brand Presentation

  A polished presentation showcasing your full brand identity with rationale and mockups.

• Mini Brand guidline

  This two-page guide provides a quick reference for summarising your logo, colours, and fonts, including their dos and don’ts.

• 2 Revision Round

  2 feedback round to refine and finalize your brand identity.