What's included

• Audit Report

  I will review the client's current Instagram presence and provide an audit report detailing their findings. This report may cover factors such as: the quality of the client's content, engagement rates, follower growth, and overall branding.

• Target Audience Analysis

  I will help the client identify their target audience, including demographics, interests, and behaviors. This analysis will help with the content and marketing strategies that the client should employ to better reach their intended audience.

• Content Strategy

  Based on the previous analysis, I'll identify the type of content to post, frequency of posts, optimal times to post, and content themes that align with the client's brand.

• Social Media Format

  If necessary, I will provide a social format for posts, Stories and Reels' cover.

• Schedule Tool

  Introduction to the editorial plan and to the schedule tool (ex: Later) The purpose of an editorial plan is to provide a clear and structured approach to content creation, ensuring that it aligns with the organization's goals and targets its desired audience

• Advertising Strategy (Instagram Ads)

  I may recommend paid advertising options on Instagram, such as sponsored posts, Stories or Reel and provide guidance on how to target the client's desired audience.