Brand Strategy Workshop
Starting at
$
2,500
About this service
Summary
The brand strategy session is a moderated workshop where key stakeholders are given an opportunity to align on the vision for the business. I will synthesize the learnings from the session into one, easy to implement strategy document that can inform all marketing decisions.
What's included
2 hour brand strategy workshop
I will facilitate a comprehensive brand analysis session with 3-6 key stakeholders in your organization. Together, we will explore the overall business positioning, audience and messaging.
Brand Strategy Document
I will deliver a deck containing brand guidelines. This will include: 1) brand narrative, defining the mission, vision and values of the business 2) an audience "persona" describing who to target and outlining a clear strategy to reach them including which platforms, medium and voice/tone 3) a messaging matrix describing the key elements that must be communicated across different situations
Duration
2 weeks
Skills and tools
