Starter: Brand Strategy & PositioningChandra Hardita
This service is to clarify who you are, who you're for, and why you're different, so every decision after this has something solid to stand on.
Who This Service Is For:
Is building a new brand and wants clear direction before investing in logo/visuals
Has an existing brand but struggles to explain what makes you different from competitors
Notices your team, website, and marketing don't feel consistent or "on the same page"
Keeps attracting the wrong customers, or gets compared/undercut on price instead of value
This might not be the right fit if:
You already have clear positioning and just need it visually expressed → look at Premium: Brand Identity service instead.
You want a quick logo refresh without strategic work → look at Starter: Logo Design Pack service instead.
What's Included:
Discovery
Brand questionnaire
One strategy session/call
Quick competitor scan (3–5 competitors)
Strategy
Positioning statement
Core values + brand personality
Target audience profile (2 personas)
Key differentiators, what sets them apart, stated plainly
Messaging
Voice & tone basics (a few descriptive guardrails)
3–5 messaging pillars
One-liner / elevator pitch
Final Deliverable
One consolidated Brand Strategy document (a slide deck)
A short set of next-step recommendations (mini moodboard)
FAQs
Chandra's other services
Contact for pricing
Duration4 weeks
Tags
Canva
Google Slides
Brand Audit
Brand Designer
Brand Strategist
Service provided by
Chandra Hardita Jakarta, Indonesia
- 3
- Followers
Starter: Brand Strategy & PositioningChandra Hardita
Contact for pricing
Duration4 weeks
Tags
Canva
Google Slides
Brand Audit
Brand Designer
Brand Strategist
This service is to clarify who you are, who you're for, and why you're different, so every decision after this has something solid to stand on.
Who This Service Is For:
Is building a new brand and wants clear direction before investing in logo/visuals
Has an existing brand but struggles to explain what makes you different from competitors
Notices your team, website, and marketing don't feel consistent or "on the same page"
Keeps attracting the wrong customers, or gets compared/undercut on price instead of value
This might not be the right fit if:
You already have clear positioning and just need it visually expressed → look at Premium: Brand Identity service instead.
You want a quick logo refresh without strategic work → look at Starter: Logo Design Pack service instead.
What's Included:
Discovery
Brand questionnaire
One strategy session/call
Quick competitor scan (3–5 competitors)
Strategy
Positioning statement
Core values + brand personality
Target audience profile (2 personas)
Key differentiators, what sets them apart, stated plainly
Messaging
Voice & tone basics (a few descriptive guardrails)
3–5 messaging pillars
One-liner / elevator pitch
Final Deliverable
One consolidated Brand Strategy document (a slide deck)
A short set of next-step recommendations (mini moodboard)
FAQs
Chandra's other services
Contact for pricing