What's included

• Technical

  Technical/Product Research, Engineering Management, KPI Analysis and Managment. API Research.

• Vision

  Vision Narrative: Documenting brand story, as well as it's purpose and impact. Product Walkthrough: Demonstration of features and functionalities to merchant

• Strategy

  Product/Market Fit Hypotheses: Assumptions about target audience, problem solved, and competitive advantage. Customer Discovery Insights: Deep understanding of user needs and pain points. Product Roadmap: High-level plan for product direction and milestones. Product Requirements Document: Detailed specifications for each feature.

• Execution

  Metrics Dashboard: Key performance indicators (KPIs) tracking product success. Team OKRs: Objectives and Key Results aligning product team with company strategy. Decision Rationales: Documentation of key product decision rationale. Product Wins: Celebrations of successful launches, features, and user feedback.

• Management & Documents

  User personas: Fictional representations of target audience. User stories: Short descriptions of features from user perspective. Product backlog: Prioritized list of features for development. Release plan: Timeline for upcoming product releases and contents. Marketing plan: Strategies for promoting the product. Product launch plan: Detailed steps for successful product launch.