Brand Identity Design by Mimi Mendoza

Brand Identity Design by Mimi MendozaBrand Identity Design by Mimi Mendoza

Brand Identity DesignMimi Mendoza

A brand package for medium to large projects, looking for a system to grow the brand (assets and brandbook) and ready-made assets for immediate production (brand applications). My focus on branding processes is truly crafting expressive yet functional identities. Unconventional brands with tons of character. I'm also highly meticulous with a high-level attention to detail.

What's included

Brand DNA & Strategy

We'll work on your brand's purpose, unique value propositions, descriptions, brand personality, positioning, mission, vision and values. All information that speaks about your brand and how it interacts with its users.

Verbal Identity

Tone of voice, phrases, manifiesto, writing style and examples; included in the brandbook.

Logo Suite

A responsive and flexible logo suite that adjusts to your brand's core, positioning and requirements. We usually craft custom-made logotypes with unique typography and symbols. Deliverables: - Vector files (.ai, .svg, .eps, .pdf) - Bitmap files (.png, .jpeg) Both vector and bitmap files include brand color variations in digital and print color modes (RGB and CMYK) + positive and negative lookups.

Color Palette

Color palette, codes and usage for digital and print. Deliverables: - Vector files (.ai, .svg, .eps, .pdf) for RGB and CMYK - Bitmap files (.png, .jpeg) for RGB and CMYK

Typography Mix

Fonts and license information used for the brand identity. Deliverables: - Font files (open-source license) - Or free-to-try files (depending on license type and information)

Graphic Assets

Patterns, textures, stock images, stamps, photo filters, among others. These assets heavily depend on your brand's visual direction and DNA. Types of deliverables: - Vector files (.ai, .pdf, .eps, .svg) - Bitmap files (.jpeg, .png) - Action and/or scripts (for Photoshop) - Photoshop or Illustrator working file

Brandbook (Digital)

All guidelines to implement your brand moving forward. Includes technical information for design and copywriting + referential images and examples. Deliverable: Interactive PDF

Brand Applications (5) + Technical Sheet

Pick between stationary, printed media, stickers, merch, social media packs, among others*. A technical sheet (PDF) is included, with production specs and reference images. *Packaging is quoted independently. Deliverables: - Production-ready file (vector file) - Referential image - PDF tech specs

Logo 2D Motion Graphic

Your logo, animated. (Two logo versions included) Deliverable: - Alpha (.mov): your logos with transparent background - 1 color variation in vertical and horizontal format (.mp4) for each version

FAQs

I'm a bilingual designer that speaks natively Spanish and speaks fluently in English. I work with brands that speak either English, Spanish or both.

Ask away! We can fully customize this package to your brand's need, and we can also work on a suitable timeline with phases to move at a pace that functions for both parts.

I have a network of allies that specialize in areas like copywriting, 3D/2D, UX/UI and specific types of illustration. Depending on the project's requirements, deliverables and timeline, it's possible another creative joins the boat – but of course, that will always be transparent and discussed prior to starting with the Client.

In +7 years of experience both in teams and as an independent designer, I've worked with several types of industries, including: - Food & Beverages - Fashion & Accesories - Film, Photography & Content Creation - Technology & Finance - Design & Production - Personal Brands - Healthcare I'm always eager to work on new types of projects, so if you think we're a match, I'm happy to connect!

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