Brand Identity DesignMimi Mendoza
A brand package for medium to large projects, looking for a system to grow the brand (assets and brandbook) and ready-made assets for immediate production (brand applications).
My focus on branding processes is truly crafting expressive yet functional identities. Unconventional brands with tons of character. I'm also highly meticulous with a high-level attention to detail.
What's included
Brand DNA & Strategy
We'll work on your brand's purpose, unique value propositions, descriptions, brand personality, positioning, mission, vision and values. All information that speaks about your brand and how it interacts with its users.
Verbal Identity
Tone of voice, phrases, manifiesto, writing style and examples; included in the brandbook.
Logo Suite
A responsive and flexible logo suite that adjusts to your brand's core, positioning and requirements. We usually craft custom-made logotypes with unique typography and symbols.
Deliverables:
- Vector files (.ai, .svg, .eps, .pdf)
- Bitmap files (.png, .jpeg)
Both vector and bitmap files include brand color variations in digital and print color modes (RGB and CMYK) + positive and negative lookups.
Color Palette
Color palette, codes and usage for digital and print.
Deliverables:
- Vector files (.ai, .svg, .eps, .pdf) for RGB and CMYK
- Bitmap files (.png, .jpeg) for RGB and CMYK
Typography Mix
Fonts and license information used for the brand identity.
Deliverables:
- Font files (open-source license)
- Or free-to-try files (depending on license type and information)
Graphic Assets
Patterns, textures, stock images, stamps, photo filters, among others. These assets heavily depend on your brand's visual direction and DNA.
Types of deliverables:
- Vector files (.ai, .pdf, .eps, .svg)
- Bitmap files (.jpeg, .png)
- Action and/or scripts (for Photoshop)
- Photoshop or Illustrator working file
Brandbook (Digital)
All guidelines to implement your brand moving forward. Includes technical information for design and copywriting + referential images and examples.
Deliverable: Interactive PDF
Brand Applications (5) + Technical Sheet
Pick between stationary, printed media, stickers, merch, social media packs, among others*. A technical sheet (PDF) is included, with production specs and reference images.
*Packaging is quoted independently.
Deliverables:
- Production-ready file (vector file)
- Referential image
- PDF tech specs
Logo 2D Motion Graphic
Your logo, animated. (Two logo versions included)
Deliverable:
- Alpha (.mov): your logos with transparent background
- 1 color variation in vertical and horizontal format (.mp4) for each version
FAQs
Contact for pricing
Tags
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Adobe XD
Figma
Brand Strategist
Graphic Designer
Logo Designer
Service provided by
Mimi Mendoza Caracas, Venezuela
- 13
- Followers
Brand Identity DesignMimi Mendoza
Contact for pricing
Tags
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Adobe XD
Figma
Brand Strategist
Graphic Designer
Logo Designer
A brand package for medium to large projects, looking for a system to grow the brand (assets and brandbook) and ready-made assets for immediate production (brand applications).
My focus on branding processes is truly crafting expressive yet functional identities. Unconventional brands with tons of character. I'm also highly meticulous with a high-level attention to detail.
What's included
Brand DNA & Strategy
We'll work on your brand's purpose, unique value propositions, descriptions, brand personality, positioning, mission, vision and values. All information that speaks about your brand and how it interacts with its users.
Verbal Identity
Tone of voice, phrases, manifiesto, writing style and examples; included in the brandbook.
Logo Suite
A responsive and flexible logo suite that adjusts to your brand's core, positioning and requirements. We usually craft custom-made logotypes with unique typography and symbols.
Deliverables:
- Vector files (.ai, .svg, .eps, .pdf)
- Bitmap files (.png, .jpeg)
Both vector and bitmap files include brand color variations in digital and print color modes (RGB and CMYK) + positive and negative lookups.
Color Palette
Color palette, codes and usage for digital and print.
Deliverables:
- Vector files (.ai, .svg, .eps, .pdf) for RGB and CMYK
- Bitmap files (.png, .jpeg) for RGB and CMYK
Typography Mix
Fonts and license information used for the brand identity.
Deliverables:
- Font files (open-source license)
- Or free-to-try files (depending on license type and information)
Graphic Assets
Patterns, textures, stock images, stamps, photo filters, among others. These assets heavily depend on your brand's visual direction and DNA.
Types of deliverables:
- Vector files (.ai, .pdf, .eps, .svg)
- Bitmap files (.jpeg, .png)
- Action and/or scripts (for Photoshop)
- Photoshop or Illustrator working file
Brandbook (Digital)
All guidelines to implement your brand moving forward. Includes technical information for design and copywriting + referential images and examples.
Deliverable: Interactive PDF
Brand Applications (5) + Technical Sheet
Pick between stationary, printed media, stickers, merch, social media packs, among others*. A technical sheet (PDF) is included, with production specs and reference images.
*Packaging is quoted independently.
Deliverables:
- Production-ready file (vector file)
- Referential image
- PDF tech specs
Logo 2D Motion Graphic
Your logo, animated. (Two logo versions included)
Deliverable:
- Alpha (.mov): your logos with transparent background
- 1 color variation in vertical and horizontal format (.mp4) for each version
FAQs
Contact for pricing