Web design is the process of creating the visual elements, layout, and overall look of a website. It involves the aesthetic and functional aspects of a website's user interface, with a focus on delivering an engaging and user-friendly online experience.

Web design is a crucial element of web development, as it directly impacts how users perceive and interact with a website. A well-designed website not only looks appealing but also functions seamlessly, effectively conveying the desired message or information to visitors and encouraging them to take desired actions.