Social media manager

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About this service

Summary

As your social media manager I will help you and your brand either get started with a social media platform or enhance the platforms you already have.

Process

1. Initial Assessment and Strategy Development
· Conduct a thorough analysis of the client's business, industry, and target audience. Their needs and wants for the next year.
· Define clear social media goals and objectives aligned with the client's overall business objectives to develop a social media strategy
2. Content Creation and Scheduling
· Create engaging and visually appealing content for social media posts, adhering to the client's brand guidelines
· Develop a content calendar outlining planned posts across various platforms.
3. Community Management
· Implement strategies for responding to comments, messages, and mentions promptly.
· Monitor social media channels for brand mentions and engage with the audience
4. Analytics and Reporting
· Set up analytics tools to track key performance indicators (KPIs) such as engagement, reach, clicks, and conversion rates.
· Provide regular reports detailing social media performance.
· Conduct monthly or quarterly review meetings to discuss insights and make data-driven decisions.
5. Paid Advertising
· Develop and manage social media ad campaigns, allocating budget effectively.
· Provide detailed reports on the performance of paid advertising campaigns.
6. Audience Growth and Engagement
· Implement strategies to increase followers and foster a sense of community.
· Run contests, giveaways, or other engagement campaigns.
7. Platform Management
· Stay updated on algorithm changes and new features on social media platforms.
· Adjust strategies based on platform-specific trends and updates.
8. Regular Consultations and Strategy Adjustments
· Hold regular meetings with the client to discuss strategy, results, and any adjustments needed.
· Provide proactive recommendations for strategy improvements based on ongoing analysis.

What's included

  • Social Media Management Development Plan

    1. Initial Assessment and Strategy Development 2. Content Creation and Scheduling 3. Community Management 4. Analytics and Reporting 5. Paid Advertising 6. Audience Growth and Engagement 7. Platform Management 8. Regular Consultations and Strategy Adjustments


Skills and tools

Social Media Manager

Social Media Marketer

Social Media Strategist

Buffer

Instagram

LinkedIn

Slack

TikTok