What you will get:

A master document that contains files for the following:

1. Research & Strategy

A look into the current landscape + definition and analysis of what problems we are trying to solve and how to best solve them. What is the intended direction of the brand, and where/how will it define its space?

a. Define the opportunity & project goals

b. Analyze the brand space and competition

c. Understand the audience and brand experience

The definition of guide to the look and feel of the brand.

a. Language and Voice

b. Logo

c. Typography

d. Color

e. Art Direction

f. Layouts

3. Usage & Applications

Depicts the brand identity usage through various materials and three applications that will be defined in the strategy phase.

(ex). Business Card

(ex). Poster

(ex). Instagram template