After the first call with the client about their business identity and goals, I will develop a mood board to visually capture said identity and goals. From there we source fonts and work on sketching out different logo variations (this process takes about 1 to 2 days). The client will then pick which of the sketches I should focus and from there, I develop the final main logo mark. Once that logo mark is approved we into developing the different logo variations/deliverables needed. This process can go from 1 week to 2 weeks depending on how labor-intensive the feedback is and the amount of deliverables requested.