I build in any page builder (Elementor, Divi, WPBakery) or hand-coded custom themes, plus Shopify theme customization — then do the part most WordPress developers can't: integrate payments, CRMs, third-party APIs, and automation. Figma-to-site builds, accessibility and SEO fundamentals, and the backend wiring (Stripe, dispatch/booking systems, Keap/Pipedrive-class CRMs, webhooks) that turns a static site into a working system.