High-End Web Design That Connects, Converts, and Captivates

Starting at

$

50

/hr

About this service

Summary

I offer premium, user-centered web design that transforms outdated websites into clean, modern, and intuitive digital experiences. With over 15 years of experience designing for global brands like PepsiCo and RBC, I blend strategic thinking with pixel-perfect execution delivering Figma-ready designs that are as functional as they are beautiful.
Backed by a degree in Psychology and a certification in Product Management, I bring a unique understanding of user behavior to every project. My process is collaborative, efficient, and tailored to help you stand out and connect with your audience.

Process

My Web Design Process
1. Discovery & Kickoff
Understand your business goals, target users, and website objectives
Review existing site (if any) and identify pain points and opportunities
Align on scope, timelines, and key deliverables
2. Research & Strategy
Analyze user personas, competitor benchmarks, and best practices
Define information architecture and content hierarchy
Create a sitemap and layout direction
3. Wireframing & UX Design
Design low-fidelity wireframes for key pages
Focus on user flow, navigation, and content structure
Gather early feedback before moving into visuals
4. High-Fidelity UI Design
Design polished layouts for desktop and mobile in Figma
Apply brand elements (logo, colors, typography, imagery)
Ensure accessibility and responsiveness
5. Design System & Style Guide
Build reusable UI components and document visual guidelines
Ensure scalability and design consistency
6. Prototyping & Interaction
Create interactive prototypes for key user journeys
Simulate real user experience for testing and stakeholder review
7. Handoff to Development
Prepare and organize Figma files for developers
Include annotations, specs, and export-ready assets
8. Feedback & Final Revisions
Conduct final walkthrough with stakeholders
Make refinements based on feedback
Deliver final files and support the dev team if needed

What's included

  • High-Fidelity Web Design Files

    • Fully designed desktop and mobile layouts • Delivered in Figma (or preferred tool) with organized layers and components

  • Clickable Prototype

    • Interactive prototype for stakeholder review and user testing • Simulates real user flows and navigation

  • Design System / Style Guide

    • Color palette, typography, iconography, and UI components • Reusable elements for consistency and scalability

  • Developer Handoff Package

    • Inspectable Figma files with specs, spacing, and styles • Notes on behaviors, interactions, and responsive behavior • Export-ready assets (SVG, PNG, etc.)

  • Responsive Layouts

    • Designs adapted for tablet and mobile screen sizes • Optimized for a smooth cross-device experience

  • Accessibility Considerations

    • Design aligned with WCAG best practices • Clear visual hierarchy, contrast, and readable typography

  • Brand Integration

    • Seamless application of logo, brand colors, and messaging • Visual consistency across pages


Skills and tools

Product Designer

UI Designer

UX Designer

Adobe XD

Adobe XD

Elementor

Elementor

Figma

Figma

Sketch

Sketch

Webflow

Webflow